Community-focused journalism The Colorado Sun is a community-supported online media company that focuses on investigative, explanatory, and narrative journalism. Its commitment to informing readers across Colorado presents an opportunity to collaborate on sponsored content or branded storytelling initiatives that align with the company's journalism values.

Tech-savvy platform With a tech stack that includes Google Publisher Tag, React, and Spotify Widgets, The Colorado Sun demonstrates a commitment to innovative digital solutions. Leveraging their technology focus, offering partnership opportunities for tech companies to showcase products or sponsor interactive features could be a potential sales avenue.

Expansion through partnerships Recent collaborations with organizations like Denver Rescue Mission, Keystone Policy Center, and Colorado News Collaborative show The Colorado Sun's openness to strategic partnerships. Proposing partnership opportunities for co-branded events, content series, or sponsorships can lead to mutually beneficial business relationships.

Grant funding for initiatives Securing grants, such as the $20,000 grant from the Facebook Journalism Project, indicates The Colorado Sun's continuous pursuit of financial support for its initiatives. Offering grant-specific sponsorship packages or exclusive sponsor benefits could be an attractive proposition for companies looking to support community-driven projects.

Market positioning and revenue potential In a landscape with similar media companies like Denver Business Journal and Westword operating within the $0 - 10M revenue range, The Colorado Sun represents a potential partner for businesses seeking to tap into the Colorado market. Exploring advertising or co-marketing collaborations can help leverage the company's market presence and revenue potential.