Local Community Engagement Westword's frequent coverage of local events and initiatives such as the Westword Music Showcase and the Best of Denver awards indicates a strong engagement with Denver's community. This provides an opportunity to offer targeted local advertising, event sponsorships, or community sponsorship packages to enhance their connection with the audience.

Digital Innovation With a tech stack that includes tools like Google Analytics Enhanced eCommerce and Salesforce Marketing Cloud, Westword is actively utilizing digital marketing and analytics platforms. This suggests potential for advanced digital advertising solutions, data-driven audience targeting, or marketing automation services to enhance their revenue streams.

Membership Growth Strategies Since launching a membership program in December 2019 and hiring a membership manager, Westword demonstrates a focus on building a loyal, engaged audience. There is an opportunity to propose membership optimization solutions, donation platform enhancements, or exclusive content partnerships that can support their membership revenue goals.

Content and Experiential Marketing Recent initiatives like the 'It's a Date' feature show Westword's interest in innovative content to attract and retain readers. Partnering for sponsored content, experiential campaigns, or branded content series could appeal to their strategic content approach while providing additional revenue avenues.

Market Position and Revenue Operating with a revenue range of $1 million to $10 million in a competitive local media environment suggests opportunities in digital ad sales, sponsorships, or subscription services tailored to local businesses and advertisers looking to reach Denver's urban audience effectively.