Local Engagement Westword demonstrates strong community involvement through initiatives like the Westword Music Showcase and annual Best of Denver awards, indicating opportunities to offer targeted event sponsorship, local advertising solutions, and partnership packages to businesses seeking to enhance their local presence.

Digital Innovation The company's adoption of diverse advertising technologies and digital tools such as Comscore, Snowplow, and TripleLift suggests readiness for advanced digital ad campaigns, providing a platform to sell data-driven advertising, programmatic solutions, and audience targeting services.

Membership Programs With an established membership initiative and dedicated personnel management, there is potential to bundle membership engagement with premium content sponsorships, loyalty programs, or exclusive event hosting opportunities to generate additional revenue streams.

Content Strategy Recent launches like the Date planning feature and curated content lists indicate a focus on niche local content, presenting opportunities to develop sponsored content solutions, sponsored listings, or branded editorial collaborations aligned with the company's community-centered approach.

Market Position Compared to similar local media companies, Westword's diverse revenue streams and active community presence position it well for partnerships with brands looking for targeted local advertising, experiential marketing, and multimedia content opportunities within the Denver market.