Strong Digital Presence As the largest circulation newspaper and digital media outlet in the Mid-South, The Commercial Appeal has a comprehensive digital footprint, providing opportunities for digital advertising, sponsored content, and programmatic ad solutions to local and regional clients.

Engaged Local Audience Serving Memphis and 71 surrounding counties, the company’s extensive regional reach positions it well for targeted local marketing campaigns, community engagement initiatives, and sponsorship opportunities tailored to local businesses and organizations.

Recent Media Innovations With recent launches such as the USA TODAY Network Style Guide and awards in sports journalism, The Commercial Appeal demonstrates a commitment to quality and innovation, creating potential for partnerships in custom content, branded journalism, and content sponsorships.

Expanding Footprint The expansion to Nashville indicates growth and increased market presence, opening avenues for regional advertising solutions, cross-market campaigns, and partnership opportunities across Tennessee’s key media markets.

Technological Capabilities Utilizing advanced ad tech and analytics tools like Prebid, ID5, and Hotjar, the company can offer data-driven advertising solutions, targeted marketing campaigns, and analytics services to enhance ad performance and audience insights for potential clients.