Large regional reach The Commercial Appeal is the largest circulation newspaper and digital media outlet in the Mid-South, serving Memphis and 71 surrounding counties across Tennessee, Arkansas, and Mississippi. This expansive footprint presents cross-market advertising opportunities and sponsorships to reach a broad audience.

Diverse revenue channels With a traditional newspaper presence complemented by a strong digital strategy (Google Publisher Tag, Amazon Advertising, social platforms), there are opportunities to upsell programmatic display, native advertising, and branded content packages to local businesses and event partners.

Sports and local content Extensive coverage of University of Memphis sports and the NBA's Memphis Grizzlies positions sales teams to offer sponsored content, game-day integrations, and targeted regional campaigns aligned with local sports fans and alumni bases.

Recent credibility investments Launch of the USA TODAY Network Style Guide signals a commitment to clarity and transparency, which can be leveraged to pitch enhanced storytelling packages, deeper investigative series, and premium brand safety assurances to advertisers seeking trusted environments.

Growth and expansion signals Notable activity such as expanding offices to Nashville and a history of awards indicates momentum and industry relevance, suggesting opportunities to propose regional campaigns, multi-city packages, and content syndication or event-focused sponsorships beyond Memphis.