Diverse audience reach USA TODAY's original reporting caters to diverse perspectives, offering a unique opportunity to target a broad audience segment with varying interests and viewpoints.

Tech-savvy platform users With a tech stack that includes theTradeDesk, SpotX, and Hotjar among others, USA TODAY attracts a tech-savvy audience, presenting a niche for technology-related products or services to be marketed effectively.

Large-scale revenue potential Given USA TODAY's revenue falling within the $100M - 1B range, there is significant potential for high-value sales engagements targeting a company of this scale, offering products or services that can cater to a large market player.

Market presence comparison Comparing USA TODAY's employee count and revenue with similar companies like National Geographic, The Wall Street Journal, and Reuters provides a benchmark for understanding the market landscape and potential competitive positioning within the industry.

Digital engagement opportunities Utilizing digital platforms such as the USA TODAY app and website presents a direct channel to engage with the company's audience, opening avenues for targeted digital marketing strategies and partnerships to drive sales and brand visibility.