The Connell Group Email Format
Market ResearchIllinois, United States2-10 Employees
The Connell Group is a market research firm based in Chicago, Illinois. It was founded in 2000 by Sean Connell with the goal of applying cognitive empathy to market research. The company operates from 657 West Lake Street, Chicago, IL 60661, and maintains a small team of 2 to 10 employees. It uses an immersive, multi-lens approach to understand how people make decisions about products and brands, aiming to uncover underlying customer motivations. The firm emphasizes that insights should inform strategic decisions and that brands are shaped by the full customer journey; its website is connellgroup.com.