Small Firm Upsell The Connell Group is a small market research practice (2-10 employees) with a revenue range of 1M-10M, indicating an opportunity to offer premium, scalable research solutions, advanced analytics, or high-touch advisory services that fit their lean team and growth stage.

Cognitive Empathy Focus Their differentiator is cognitive empathy and multi‑lens insights to influence decision making. Sales conversations can emphasize human-centric research methodologies, stakeholder mapping, and decision journey analytics to deepen client impact.

Strategic Insights They position insights as drivers of strategic choices. A sales approach that bundles ongoing advisory, executive dashboards, and action-oriented reports could align with their philosophy and encourage longer-term engagements.

Tech Stack Leverage They utilize Google Tag Manager, Google Analytics and Cloudflare services. Offer analytics automation, data visualization, and telemetry enhancements that integrate with their current tech stack to improve speed and scalability of insights.

Growth Opportunities With recent emphasis on immersive, full‑journey branding and influencer context, there is potential to expand into brand experience research, customer journey mapping, and influencer/metrix analytics for clients seeking holistic brand understanding.