The COOL company ❘ France
Advertising ServicesÎle-de-france, France11-50 Employees
The COOL company, based in Paris in the Île-de-France region, operates in the advertising services sector. Founded in 2009 under the name ADventori, it now operates as The Cool Company France and focuses on personalized digital advertising that blends technology with creativity to improve campaign results. It supports brands in creating data-informed campaigns spanning messaging, data integration, and media delivery across all formats, aiming to simplify execution through an agile organizational approach. The company counts major brands such as Renault, Disneyland, Air France, SNCF Connect, Hyundai, Mini, Decathlon, Transavia, Carrefour, Canal+ among its clients. Its approach centers on automatically adapting creative assets to context—location, language, weather, product, behavior, and audience—by embedding data into banners to enable real-time personalization with minimal extra effort for teams. In July 2024, The COOL Company completed the acquisition of ADventori, reflecting a consolidation of its digital advertising capabilities.