SaaS Platform Improve Digital runs a proprietary ad platform for automated purchase and sale of digital advertising, presenting a potential upsell to advertisers and publishers seeking end-to-end programmatic solutions and optimization across supply chains.

Growth and Scale With a team of 11-50 and revenue between 10M-25M, there is room to expand enterprise deals, introduce premium services, and cross-sell advanced reporting and optimization features to mid-market and larger partners.

Part of Azerion As a member of the Azerion platform, there are co-selling opportunities, access to shared demand sources, and potential integration benefits that can be leveraged to accelerate client acquisition and increase deal size.

Notable Innovations Past launches such as First Price Auction in header bidding and the Opportunity Cost Calculator indicate a culture of innovation; highlight these capabilities to prospects seeking cutting-edge auction models and performance-based optimization.

Global Expertise A diverse, global team and multi-market footprint can be positioned to meet advertisers’ needs across regions, offering localized support, faster onboarding, and tailored solutions for international campaigns.