The CPG by MPG Email Format

RetailMinnesota, United States51-200 Employees

The CPG by MPG is a retail-focused firm that supports consumer packaged goods brands in growing their businesses through a consumer-centric, collaborative approach. It provides integrated expertise across sales, insights, design, and digital to help brands navigate a rapidly evolving retail landscape. The company operates as a direct extension of its clients, with sales and account management teams that build relationships and strive to maximize performance with retailers.

Its insights function uses data-driven methods to understand consumers, product assortments, and category dynamics, informing strategies that aim to win in key placements. The design and digital teams develop branded experiences and online strategies to support packaging, in-store, and digital touchpoints. Headquartered in downtown Minneapolis, with satellite sales offices, the firm positions itself to engage major retailers and development partners.

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