Client-centric growth The CPG by MPG positions itself as a direct extension of clients’ businesses with sales and account management, analytics-driven category insights, and turnkey design and digital support. This suggests cross-selling opportunities across sales, insights, design, and digital services to retailer partners seeking holistic growth.

Data-driven expansion With a dedicated insights team using proven data methodologies, there is potential to upsell advanced analytics packages, consumer segmentation projects, and category optimization programs to brands aiming to win shelves and boost in-store and online performance.

Digital commerce upside The digital team focuses on uncovering untapped customer segments and improving conversion. Target growth-stage brands seeking omnichannel presence can be offered enhanced digital strategy, e-commerce optimization, and content-driven campaigns integrated with packaging and in-store experiences.

Retail network leverage Headquartered in Minneapolis with satellite sales offices and strong retailer development focus indicates access to major retailers and development partners. This creates sales opportunities for new brands pursuing shelf space, retailer collaborations, and pilot programs across national or regional accounts.

Scale-through partnerships The combination of sales, insights, design, and digital capabilities positions The CPG by MPG as a one-stop partner for growing brands. This enables cross-sell and multi-solution deals targeting mid-market companies in the 50M to 100M revenue range seeking comprehensive go-to-market support.