Integrated Retail Expertise The CPG by MPG positions as a full-service retail partner with in-house sales, insights, design, and digital teams, offering a one-stop solution for brands seeking streamlined go-to-market support and cohesive execution across channels.

Data Driven Growth With a dedicated category insights function and use of tools like Power BI and Google Cloud, there is a strong opportunity to propose data-backed growth plans, optimized assortment, and targeted consumer segmentation for accelerating wins in retailer partnerships.

Digital and In-Store Synergy A combined focus on digital strategy and in-store design enables cross-channel campaigns that improve conversion and brand visibility, suggesting opportunities to pitch integrated omnichannel programs for emerging or underperforming SKUs.

Mid-Market Focus Operating with a team size typical of mid-sized retail-focused firms and revenue in the 50–100M range, there is room to scale partnerships with mid-market brands seeking scalable retail expertise without large for-hire agencies.

Geographic Reach and Presence Headquartered in Minneapolis with satellite offices and major retailer access, there are fresh opportunities to pursue national retailer collaborations and development partners by leveraging regional proximity and relationships.