Insights

Growing Global Collaborations The Critical Slide Society has established strategic partnerships with notable brands like Birdwell California! LLC and BeachGrit, LLC, indicating strong opportunities to expand collaborative collections and co-branded products within the surf and lifestyle sectors.

Retail Expansion Strategy The opening of a new store and cafe on Sydney’s Northern Beaches in 2022 suggests ongoing physical retail growth. This presents opportunities to offer exclusive product lines, in-store exclusives, or local marketing collaborations to enhance foot traffic and customer engagement.

Niche Market Focus With a core emphasis on surf culture, sustainability, and creative design, TCSS appeals to a dedicated, lifestyle-oriented consumer segment. Sales initiatives can target eco-conscious and surf enthusiast demographics through targeted campaigns and special edition products.

Strategic Digital Presence Utilizing a modern tech stack including AWS, Microsoft 365, and integrated cart functionality, TCSS demonstrates a solid foundation for online sales growth. There are opportunities to introduce new e-commerce tools, loyalty programs, or personalized shopping experiences to boost online revenue.

Market Position and Potential As a relatively small company with revenue under $1 million and active presence in premium retail stores worldwide, TCSS has room to scale through strategic wholesale partnerships, exclusive product drops, and targeted digital marketing to increase brand visibility and revenue.

The Critical Slide Society Tech Stack

The Critical Slide Society uses 8 technology products and services including Amazon Web Services, Cart Functionality, Microsoft 365, and more. Explore The Critical Slide Society's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Cart Functionality
    E-commerce
  • Microsoft 365
    Email
  • Google Fonts API
    Font Scripts
  • Boomerang
    Javascript Libraries
  • Mastercard
    Payment Processing
  • DHL
    Transportation And Fleet Management
  • X-Content-Type-Options
    Web & Portal Technology

The Critical Slide Society's Email Address Formats

The Critical Slide Society uses at least 1 format(s):
The Critical Slide Society Email FormatsExamplePercentage
First@thecriticalslidesociety.comJohn@thecriticalslidesociety.com
50%
First@thecriticalslidesociety.comJohn@thecriticalslidesociety.com
50%

Frequently Asked Questions

Where is The Critical Slide Society's headquarters located?

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The Critical Slide Society's main headquarters is located at 245 Bondi Rd, Bondi, New South Wales 2026, AU. The company has employees across 4 continents, including OceaniaAsiaEurope.

What is The Critical Slide Society's official website and social media links?

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The Critical Slide Society's official website is thecriticalslidesociety.com and has social profiles on LinkedIn.

What is The Critical Slide Society's NAICS code?

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The Critical Slide Society's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does The Critical Slide Society have currently?

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As of October 2025, The Critical Slide Society has approximately 13 employees across 4 continents, including OceaniaAsiaEurope. Key team members include Co-Founder & Managing Director: S. C.General Manager/Director: M. C.. Explore The Critical Slide Society's employee directory with LeadIQ.

What industry does The Critical Slide Society belong to?

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The Critical Slide Society operates in the Retail Apparel and Fashion industry.

What technology does The Critical Slide Society use?

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The Critical Slide Society's tech stack includes Amazon Web ServicesCart FunctionalityMicrosoft 365Google Fonts APIBoomerangMastercardDHLX-Content-Type-Options.

What is The Critical Slide Society's email format?

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The Critical Slide Society's email format typically follows the pattern of First@thecriticalslidesociety.com. Find more The Critical Slide Society email formats with LeadIQ.

When was The Critical Slide Society founded?

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The Critical Slide Society was founded in 2009.

The Critical Slide Society

Retail Apparel and FashionAustralia11-50 Employees

he Critical Slide Society (TCSS) was founded in 2009 in a sleepy seaside village on the Central Coast of NSW Australia.
Launched by a couple of surfers and artists, Jim Mitchell and Sam Coombes, the founders had the vision of an authentic, creative label as a platform that celebrates an emerging alternative movement within surf culture: one that’s less about the winner’s podium and more about the simple joy of a deeply engaged surfing life.
TCSS works with artists, photographers, designers, filmmakers, surfers from across the globe, all of whom share a similar outlook inspiration. TCSS prides itself on its unique approach its detail orientated design. The brand won Best Boardshort two years running TCSS apparel goods are now stocked in some of the most respected retail stores around the world.
Thanks for visiting, if you have any questions give us a holler via info@thecriticalslidesociety.com

Section iconCompany Overview

Headquarters
245 Bondi Rd, Bondi, New South Wales 2026, AU
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2009
Employees
11-50

Section iconFunding & Financials

  • $1M

    The Critical Slide Society's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    The Critical Slide Society's revenue is estimated to be in the range of $1M

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