Expanding Market Presence The Cup operates two stores in the St. Louis and Edwardsville areas, indicating an opportunity to support further expansion and locate additional outlets in similar demographic regions with a strong local dessert culture.

Digital Engagement Utilizing tools like Google Analytics and Google Tag Manager demonstrates an emphasis on digital marketing and customer insights, providing a foundation to offer tailored marketing solutions or enhanced e-commerce integrations.

Revenue Growth Potential With current revenues under one million dollars, there is significant room for sales growth through product line extensions, catering strategies, or premium offerings to upscale the customer experience.

Community and Brand Loyalty Established since 2007 with a strong local reputation, The Cup has built a loyal customer base, creating opportunities for loyalty programs, branded merchandise, or collaborations to deepen customer engagement.

Technology Optimization The company's adoption of various e-commerce and analytics tools indicates a readiness to leverage technology for operational efficiencies and marketing enhancements, opening avenues for technical support or software integrations to boost performance.