Strategic leadership Recent leadership changes, including the appointment of Ben Marcantonio as President of The Denver Hospice and Colorado Visiting Nurse Association, signal a potential openness to new partnerships, technology upgrades, and efficiency-focused initiatives that sales teams can align with.

Partnership opportunities Recent collaboration with Vitalant on a blood drive highlights a pattern of community-focused partnerships that could be expanded to explore joint programs, donor management solutions, or volunteering platforms to enhance outreach and services.

Technology footprint The organization uses a modern tech stack (AWS, iCIMS, WordPress, SharePoint, Shopify) presenting opportunities to offer integrated solutions for donor CRM, fundraiser platforms, patient experience portals, or staff collaboration tools that fit a not-for-profit hospice context.

Growth potential With revenue in the $50M–$100M range and a sizable employee base, there is likely demand for scalable operational systems, cybersecurity, cloud-based admin tools, and cost-efficiency programs to support growth while maintaining high-quality end-of-life care.

Community engagement Frequent participation in local events and senior center expos indicates a strong channel for outreach services, education programs, and caregiver support solutions that can be leveraged to expand referral networks and patient intake.