Insights

Local sourcing appeal The Draycott emphasizes California-inspired, locally sourced ingredients and family-friendly ambiance, presenting opportunities to pitch regional supplier partnerships, farm-to-table program enhancements, and seasonal menu collaborations with local growers and purveyors.

Hospitality tech stack Current technologies include Varnish, Fastly, Microsoft 365, Google Analytics, React, Django and OpenResty, indicating readiness for digital marketing optimization, website performance enhancements, and potential add-ons such as loyalty integrations, reservations analytics, and CMS improvements.

Growth through branding Founders bring London and Southern California blend; potential for brand expansion concepts, franchising discussions, or pop-up collaborations leveraging their cross-market appeal and award-winning operator experience.

Moderate revenue tier Revenue is in the $1M–$10M range with a lean team size, suggesting opportunities for efficiency-focused solutions, cost control, supply chain optimization, and scalable service models suitable for mid-size hospitality groups.

Community and experience Family-friendly, all-day dining with seasonal menus points to consumer engagement opportunities such as loyalty programs, event hosting, private dining promotions, and partnerships with local events or lifestyle brands to drive repeat visits.

Similar companies to The Draycott

The Draycott Tech Stack

The Draycott uses 8 technology products and services including Varnish, Fastly, Microsoft 365, and more. Explore The Draycott's tech stack below.

  • Varnish
    Caching
  • Fastly
    Content Delivery Network
  • Microsoft 365
    Email
  • GoDaddy Email
    Email Hosting
  • styled-components
    Javascript Frameworks
  • Google Analytics
    Web Analytics
  • Django
    Web Frameworks
  • OpenResty
    Web Servers

The Draycott's Email Address Formats

The Draycott uses at least 1 format(s):
The Draycott Email FormatsExamplePercentage
First@thedraycott.comJohn@thedraycott.com
100%

Frequently Asked Questions

What is The Draycott's official website and social media links?

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The Draycott's official website is thedraycott.com and has social profiles on LinkedIn.

How much revenue does The Draycott generate?

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As of August 2026, The Draycott's annual revenue is estimated to be $1M - $10M.

What is The Draycott's NAICS code?

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The Draycott's NAICS code is 7211 - Traveler Accommodation.

How many employees does The Draycott have currently?

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As of August 2026, The Draycott has approximately 12 employees across 1 continents, including North America. Key team members include Hospitality Associate: O. L.. Explore The Draycott's employee directory with LeadIQ.

What industry does The Draycott belong to?

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The Draycott operates in the Hospitality industry.

What technology does The Draycott use?

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The Draycott's tech stack includes VarnishFastlyMicrosoft 365GoDaddy Emailstyled-componentsGoogle AnalyticsDjangoOpenResty.

What is The Draycott's email format?

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The Draycott's email format typically follows the pattern of First@thedraycott.com. Find more The Draycott email formats with LeadIQ.

When was The Draycott founded?

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The Draycott was founded in 2018.
The Draycott logo

The Draycott

HospitalityCalifornia, United States11-50 Employees

The Draycott is a California-inspired, family-friendly brasserie and café created by Matt and Marissa Hermer. The concept blends European ambience with an all-day dining format, offering wholesome, classic dishes prepared with locally sourced ingredients as seasonal lunch and dinner menus with a British twist. The name honors Draycott Avenue in London, where the couple first met, reflecting the blend of London heritage and Southern California style.

Based in Pacific Palisades, California, it operates within the hospitality industry as a casual, Europe-meets-Southern California dining destination aimed at families and guests seeking a relaxed experience. The founders previously owned and operated award-winning bars and restaurants in London, relocating to California to merge the aspects they value from both regions.

Section iconCompany Overview

NAICS Code
7211 - Traveler Accommodation
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    The Draycott's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    The Draycott's revenue is estimated to be in the range of $1M - $10M

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