Insights

Growing Retail Presence Maude's recent expansion into Sephora, a major beauty retailer, represents a significant opportunity to leverage the brand's visibility and connect with retail partners interested in modern, inclusive wellness products.

Targeted Partnership Potential Strategic collaborations with organizations like Advocates for Youth, SIECUS, and Peer Health Exchange highlight Maude's commitment to accessibility and education, suggesting potential for joint marketing campaigns and educational initiatives that can drive consumer engagement.

Innovative Product Line Maude’s focus on body-safe, minimalist, and inclusive sexual wellness essentials positions the brand to appeal to health-conscious consumers seeking modern intimacy solutions, creating opportunities for upselling and expanding into adjacent self-care markets.

Venture Capital Backing With over 10 million dollars in funding, including a notable Series A round, Maude has significant financial resources to support product development, marketing efforts, and distribution expansion aligned with consumer trends in wellness and sexual health.

Tech-Driven Engagement Maude's utilization of a sophisticated tech stack, including digital tools like Looker and PWA, indicates a strong online presence and data-driven approach, offering opportunities to enhance customer experience, loyalty programs, and personalized marketing strategies.

maude Tech Stack

maude uses 8 technology products and services including Microsoft Clarity, BugSnag, Google Fonts API, and more. Explore maude's tech stack below.

  • Microsoft Clarity
    Analytics
  • BugSnag
    Analytics
  • Google Fonts API
    Font Scripts
  • Handlebars
    Javascript Frameworks
  • YUI
    Javascript Libraries
  • Microsoft Word
    Office Suites
  • Pinterest
    Visual And User Generated Content Marketing
  • Twitter
    Widgets

Media & News

maude's Email Address Formats

maude uses at least 1 format(s):
maude Email FormatsExamplePercentage
First@getmaude.comJohn@getmaude.com
100%

Frequently Asked Questions

Where is maude's headquarters located?

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maude's main headquarters is located at 161 Water Street New York, New York 10038 United States. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is maude's official website and social media links?

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maude's official website is getmaude.com and has social profiles on LinkedInCrunchbase.

What is maude's SIC code NAICS code?

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maude's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does maude have currently?

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As of June 2026, maude has approximately 25 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Owner: M. S.Owner Stylist: S. D.Director Of Products: N. D.. Explore maude's employee directory with LeadIQ.

What industry does maude belong to?

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maude operates in the Wellness and Fitness Services industry.

What technology does maude use?

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maude's tech stack includes Microsoft ClarityBugSnagGoogle Fonts APIHandlebarsYUIMicrosoft WordPinterestTwitter.

What is maude's email format?

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maude's email format typically follows the pattern of First@getmaude.com. Find more maude email formats with LeadIQ.

How much funding has maude raised to date?

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As of June 2026, maude has raised $3.3M in funding. The last funding round occurred on Dec 01, 2022 for $3.3M.

When was maude founded?

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maude was founded in 2017.

maude

Wellness and Fitness ServicesNew York, United States11-50 Employees

Founded by Eva Goicochea, maude® is a modern, direct-to-consumer sexual wellness startup that launched in April 2018 and has been featured in The New York Times, Vogue, Forbes, and Fast Company, amongst others. In July of 2019, maude was one of CircleUp’s 25, an "annual award recognizing some of the most innovative consumer brands on the market”, part of The Lead’s Foremost 50 in both 2020 and 2021,  and has been heralded as “redefining the sex essentials industry for modern consumers” by Forbes. By eschewing the traditional approach through quality, simplicity, and inclusivity, maude is setting new standards for sexual wellness and works closely with factories to create body-safe, accessible essentials for all. 

maude is backed by True Beauty Ventures, Fable Investments (under Natura&Co), True, RRE Ventures, CASSIUS Family, Endeavor, and angels including Benjamin Millepied and Dakota Johnson, amongst others. In 2022, we launched in Sephora, one of the first sexual wellness brands ever carried in the retailer’s 52-year history. In 2022, we announced partnerships with Advocates for Youth and SIECUS, organizations dedicated to sexual health access and education.  

This is modern intimacy.®

Section iconCompany Overview

Headquarters
161 Water Street New York, New York 10038 United States
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $3.3M

    maude has raised a total of $3.3M of funding over 5 rounds. Their latest funding round was raised on Dec 01, 2022 in the amount of $3.3M.

  • $10M$25M

    maude's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $3.3M

    maude has raised a total of $3.3M of funding over 5 rounds. Their latest funding round was raised on Dec 01, 2022 in the amount of $3.3M.

  • $10M$25M

    maude's revenue is estimated to be in the range of $10M$25M

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