Insights

Expanding Retail Presence Maude's successful launch in Sephora, a major retailer with a long-standing history, indicates strong retail expansion potential. Opportunities exist to partner with more large-scale beauty and wellness chains to increase brand visibility and reach consumers seeking modern intimacy products.

Growing Funding and Validation With over 10 million dollars in funding and positive industry recognition, maude shows robust financial backing and market validation. This opens avenues for introducing complementary product lines, such as skincare or wellness accessories, to leverage brand trust and consumer interest.

Strategic Partnership Opportunities Collaborations with advocacy groups like SIECUS, Advocates for Youth, and Peer Health Exchange highlight maude’s commitment to education and accessibility. Partnering with educational institutions, health organizations, or corporate wellness programs can create new sales channels and reinforce the brand's positioning.

Digital Engagement Potential Maude's presence on social platforms and use of technology such as TikTok and Facebook suggest strong digital engagement. Developing targeted marketing campaigns and influencer collaborations can significantly boost online sales and customer loyalty in the evolving wellness market.

Market Differentiation and Innovation Being recognized as a modern, inclusive, and body-safe brand positions maude uniquely in the competitive sex-tech industry. Offering innovative, genderless, and sustainable products provides opportunities to expand into eco-conscious and diversity-focused consumer segments, increasing market share.

maude Tech Stack

maude uses 8 technology products and services including BugSnag, Looker, Font Awesome, and more. Explore maude's tech stack below.

  • BugSnag
    Analytics
  • Looker
    Analytics
  • Font Awesome
    Font Scripts
  • Google Fonts API
    Font Scripts
  • Modernizr
    Javascript Libraries
  • PWA
    Miscellaneous
  • Tailwind CSS
    UI Frameworks
  • Twitter
    Widgets

maude's Email Address Formats

maude uses at least 1 format(s):
maude Email FormatsExamplePercentage
First@getmaude.comJohn@getmaude.com
50%
First@getmaude.comJohn@getmaude.com
50%

Frequently Asked Questions

Where is maude's headquarters located?

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maude's main headquarters is located at 161 Water St, New York, NY 10038, US. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is maude's official website and social media links?

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maude's official website is getmaude.com and has social profiles on LinkedInCrunchbase.

What is maude's NAICS code?

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maude's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does maude have currently?

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As of October 2025, maude has approximately 31 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Owner: M. S.Owner Stylist: S. D.Director, Retail Strategy + Global Sales: J. H.. Explore maude's employee directory with LeadIQ.

What industry does maude belong to?

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maude operates in the Wellness and Fitness Services industry.

What technology does maude use?

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maude's tech stack includes BugSnagLookerFont AwesomeGoogle Fonts APIModernizrPWATailwind CSSTwitter.

What is maude's email format?

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maude's email format typically follows the pattern of First@getmaude.com. Find more maude email formats with LeadIQ.

How much funding has maude raised to date?

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As of October 2025, maude has raised $3.3M in funding. The last funding round occurred on Dec 01, 2022 for $3.3M.

When was maude founded?

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maude was founded in 2017.
maude

maude

Wellness and Fitness ServicesUnited States11-50 Employees

Founded by Eva Goicochea, maude® is a modern, direct-to-consumer sexual wellness startup that launched in April 2018 and has been featured in The New York Times, Vogue, Forbes, and Fast Company, amongst others. In July of 2019, maude was one of CircleUp’s 25, an "annual award recognizing some of the most innovative consumer brands on the market”, part of The Lead’s Foremost 50 in both 2020 and 2021,  and has been heralded as “redefining the sex essentials industry for modern consumers” by Forbes. By eschewing the traditional approach through quality, simplicity, and inclusivity, maude is setting new standards for sexual wellness and works closely with factories to create body-safe, accessible essentials for all. 

maude is backed by True Beauty Ventures, Fable Investments (under Natura&Co), True, RRE Ventures, CASSIUS Family, Endeavor, and angels including Benjamin Millepied and Dakota Johnson, amongst others. In 2022, we launched in Sephora, one of the first sexual wellness brands ever carried in the retailer’s 52-year history. In 2022, we announced partnerships with Advocates for Youth and SIECUS, organizations dedicated to sexual health access and education.  

This is modern intimacy.®

Section iconCompany Overview

Headquarters
161 Water St, New York, NY 10038, US
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $3.3M

    maude has raised a total of $3.3M of funding over 5 rounds. Their latest funding round was raised on Dec 01, 2022 in the amount of $3.3M.

  • $10M$25M

    maude's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $3.3M

    maude has raised a total of $3.3M of funding over 5 rounds. Their latest funding round was raised on Dec 01, 2022 in the amount of $3.3M.

  • $10M$25M

    maude's revenue is estimated to be in the range of $10M$25M

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