Insights

Partnership expansion Maude shows active retail and brand partnerships, including Sephora, Brooklinen, and advocacy organizations. Targeted BD outreach could explore co-branded wellness products, in-store demonstrations, or exclusive SKUs with premium lifestyle retailers and feminist/health education platforms to broaden distribution and drive cross-sell opportunities.

Adult wellness growth As a direct-to-consumer sexual wellness brand with significant funding and media presence, Maude is positioned to expand product lines and categories. Propose frictionless, body-safe line extensions, accessories, and subscription bundles with tiered pricing to capture new customer segments and increase average order value.

Healthcare and education Maude collaborates with Advocates for Youth, SIECUS, and Peer Health Exchange. There is potential to develop educational programs, clinician/therapist referrals, and workplace sexual wellness initiatives that leverage these partnerships to access corporate clients and health systems seeking consumer-friendly wellness solutions.

Sustainability edge The brand emphasizes sustainable, inclusive packaging and body-safe products. Sales opportunities exist in eco-conscious retailers, private label programs with sustainability-focused brands, and B2B opportunities with studios and hotels seeking responsible wellness amenities.

Tech-enabled growth Maude uses platforms like Shopify and AWS with analytics tools, suggesting readiness for data-driven campaigns and wholesale portals. Propose a wholesale/b2b e-commerce pilot, enhanced partner onboarding, and co-marketing tech integrations to streamline distributor sales and improve lead-to-order conversions.

Similar companies to maude

maude Tech Stack

maude uses 8 technology products and services including Amplitude, Hotjar, Adobe Creative Cloud, and more. Explore maude's tech stack below.

Media & News

maude's Email Address Formats

maude uses at least 1 email format:
maude Email FormatsExamplePercentage
First@getmaude.comJohn@getmaude.com
100%

Frequently Asked Questions

What is maude's official website and social media links?

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maude's official website is getmaude.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does maude generate?

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As of October 2026, maude's annual revenue is estimated to be $1M - $10M.

What is maude's SIC code and NAICS code?

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maude's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does maude have currently?

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As of October 2026, maude has approximately 24 employees across 5 continents, including North America, Asia and Europe. Key team members include Owner Stylist: S. D., Co Artistic Director: A. W. and Private Investor: T. R. Explore maude's employee directory with LeadIQ.

What industry does maude belong to?

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maude operates in the Wellness and Fitness Services industry.

What technology does maude use?

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maude's tech stack includes Amplitude, Hotjar, Adobe Creative Cloud, Amazon Web Services, Shopify, Hootsuite, Airtable and Piwik PRO Core.

What is maude's email format?

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maude's email format typically follows the pattern of First@getmaude.com. Find more maude email formats with LeadIQ.

How much funding has maude raised to date?

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As of October 2026, maude has raised $30M in funding. The last funding round occurred on Nov 12, 2024 for $3.3M.

When was maude founded?

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maude was founded in 2017.
maude logo

maude

Wellness and Fitness ServicesNew York, United States11-50 Employees

maude is a wellness and fitness services company that operates as a direct-to-consumer brand focusing on sexual wellness products and education. Founded by Eva Goicochea, it launched in April 2018 and is headquartered at 161 Water Street, New York, NY 10038, with a team of 11-50 employees. The company emphasizes body-safe, high-quality essentials and works with factories to promote quality, simplicity, and inclusivity in sexual wellness. It has earned media attention from The New York Times, Vogue, Forbes, and Fast Company, and has been recognized in industry rankings such as CircleUp's 25 and The Lead's Foremost 50 in 2020 and 2021. maude has pursued partnerships and retail expansion, including a Sephora launch in 2022 and collaborations with Advocates for Youth, SIECUS, Peer Health Exchange, and Brooklinen in 2026.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $30M

    maude has raised a total of $30M of funding over 7 rounds. Their latest funding round was raised on Nov 12, 2024 in the amount of $3.3M as a Series A.

  • $1M - $10M

    maude's revenue is estimated to be in the range of $1M - $10M

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