International Expansion The Entertainer is actively growing its presence outside the UK, with new stores opening in countries such as Azerbaijan, Cyprus, and the United States, indicating opportunities for suppliers and partners to tap into international markets.

E-commerce Growth The company maintains a strong online platform at TheToyShop.com and elc.co.uk, complemented by recent promotional events like The Big Toy Sale, presenting opportunities for digital marketing collaborations and exclusive online product offerings.

Innovative Offerings Recent trials of robotic toys and collaborations with brands like Robosen Mini Robots suggest a focus on innovative and tech-enhanced products, making the company a potential partner for manufacturers of cutting-edge toys.

Strategic Partnerships Partnering with platforms like Deliveroo and Modella Capital indicates openness to strategic collaborations that enhance customer experience and supply chain efficiency, offering avenues for co-branded initiatives or logistics solutions.

New Store Opportunities The opening of new stores, including in Edinburgh and Dalton, Georgia, shows an ongoing expansion strategy that could benefit suppliers and service providers interested in retail partnerships or in-store promotional activities.