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Insights

Expanding Retail Footprint Build-A-Bear Workshop is actively growing its physical presence with new store openings in locations such as Independence, Missouri and The Bronx, New York, indicating ongoing opportunities for retail partnerships, in-store merchandising, and experiential retail solutions.

Digital Innovation Focus The company's recent appointment of a Senior Vice President for eCommerce and Digital Experiences, along with their launching of exclusive animated series on YouTube, suggests a strategic emphasis on online engagement and multimedia content that can be leveraged for digital marketing collaborations and content partnerships.

Diverse Customer Engagement Build-A-Bear's reputation as a recognized employer and community-focused brand, combined with their use of creative experiences like custom stuffed animals and entertainment content, presents opportunities to develop co-branded campaigns and customized retail experiences targeted at families and youth markets.

Delivery and Logistics Expansion Partnering with Uber Direct for same-day deliveries highlights their focus on fast, convenient shipping solutions, providing potential avenues for logistics technology providers or supply chain service integrations to enhance delivery capabilities.

Burgeoning Content Platform With the launch of original animated series KABU and dedicated digital content on YouTube, Build-A-Bear offers a platform for media companies and brand sponsors to collaborate on branded entertainment and interactive content, thus expanding their reach into multimedia licensing and licensing opportunities.

Similar companies to Build-A-Bear Workshop

Build-A-Bear Workshop Tech Stack

Build-A-Bear Workshop uses 8 technology products and services including AB Tasty, IBM, Boomerang, and more. Explore Build-A-Bear Workshop's tech stack below.

  • AB Tasty
    A/B Testing
  • IBM
    IT
  • Boomerang
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Salesforce Service Cloud
    Live Chat
  • Microsoft Word
    Office Suites
  • Priority Hints
    Performance
  • JavaScript
    Programming Languages

Media & News

Build-A-Bear Workshop's Email Address Formats

Build-A-Bear Workshop uses at least 1 format(s):
Build-A-Bear Workshop Email FormatsExamplePercentage
FirstL@buildabear.comJohnD@buildabear.com
75%
First@buildabear.comJohn@buildabear.com
9%
FirstLa@buildabear.comJohnDo@buildabear.com
8%
FLast@buildabear.comJDoe@buildabear.com
8%

Frequently Asked Questions

Where is Build-A-Bear Workshop's headquarters located?

Minus sign iconPlus sign iconBuild-A-Bear Workshop's main headquarters is located at 1954 Innerbelt Business Center Drive St. Louis, Missouri 63114 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Build-A-Bear Workshop's phone number?

Minus sign iconPlus sign icon You can contact Build-A-Bear Workshop's main corporate office by phone at
+1-314-423-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Build-A-Bear Workshop's stock symbol?

Minus sign iconPlus sign iconBuild-A-Bear Workshop is a publicly traded company; the company's stock symbol is BBW.

What is Build-A-Bear Workshop's official website and social media links?

Minus sign iconPlus sign iconBuild-A-Bear Workshop's official website is buildabear.com and has social profiles on LinkedIn.

What is Build-A-Bear Workshop's NAICS code?

Minus sign iconPlus sign iconBuild-A-Bear Workshop's NAICS code is 44-45 - Retail Trade.

How many employees does Build-A-Bear Workshop have currently?

Minus sign iconPlus sign iconAs of February 2026, Build-A-Bear Workshop has approximately 3.4K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Ceo/Director: G. P.Chief Executive Officer: A. P.Chief Executive Officer: C. Y.. Explore Build-A-Bear Workshop's employee directory with LeadIQ.

What industry does Build-A-Bear Workshop belong to?

Minus sign iconPlus sign iconBuild-A-Bear Workshop operates in the Retail industry.

What technology does Build-A-Bear Workshop use?

Minus sign iconPlus sign iconBuild-A-Bear Workshop's tech stack includes AB TastyIBMBoomerangjQuery UISalesforce Service CloudMicrosoft WordPriority HintsJavaScript.

What is Build-A-Bear Workshop's email format?

Minus sign iconPlus sign iconBuild-A-Bear Workshop's email format typically follows the pattern of FirstL@buildabear.com. Find more Build-A-Bear Workshop email formats with LeadIQ.

When was Build-A-Bear Workshop founded?

Minus sign iconPlus sign iconBuild-A-Bear Workshop was founded in 1997.

Build-A-Bear Workshop

RetailMissouri, United States1001-5000 Employees

We're the company with #TheStuffYouLove! Founded in St. Louis in 1997, Build-A-Bear Workshop is a trusted, beloved brand that has been part of countless life moments for more than 20 years. We operate approximately 400 stores worldwide—including company-owned stores in the United States, Canada, Ireland, Paris, Milan, Colombia, and the United Kingdom and franchise stores in Africa, Asia, Australia, Europe, Mexico, the Middle East and China—where Guests can make and customize furry friends.

The Build-A-Bear Workshop experience is an expression of our commitment to redefine retail and entertainment. Our concept is designed to bring out the creative side of our Guests to spark their imagination. 

We challenge every associate to contribute wherever possible to our culture, our communities and our business success. Regardless of role, Build-A-Bear associates keep our core values at the heart of everything they do.

We cultivate a culture that truly begins with heart. From the passion our associates bring to work each day to our iconic heart ceremony, we deliver the Build-A-Bear spirit and one-of-a-kind experiences to our Guests – one furry friend at a time. It’s one of the reasons Build-A-Bear Workshop has been recognized time and time again as a sought-after employer:
               
•	Great Place to Work® and FORTUNE’s 100 Best Companies to Work For® list: 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and 2009 
•	Great Place to Work® and FORTUNE’s Best Workplaces in Retail list: 2017, 2016, 2015 and 2014 
•	Great Place to Work® and FORTUNE’s Best Workplaces for Women list: 2017, 2016 and 2015
•	Great Place to Work® and FORTUNE’s Best Workplaces for Millennials list: 2017, 2016 and 2015
•	Great Place to Work® and FORTUNE’s Best Workplaces for Diversity list: 2017, 2016 and 2015
•	The Sunday Times 100 Best Companies to Work For list: 2017 and 2016
•	2-Star Accreditation by Best Companies for our ‘outstanding’ workplace engagement standards and commitment

Section iconCompany Overview

Headquarters
1954 Innerbelt Business Center Drive St. Louis, Missouri 63114 United States
Phone number
+1-314-423-****
Website
buildabear.com
Stock Symbol
BBW
NAICS Code
44-45 - Retail Trade
Founded
1997
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $1B$10B

    Build-A-Bear Workshop's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Build-A-Bear Workshop's revenue is estimated to be in the range of $1B$10B

Company Leadership

  • Stylized image of a person
    G. P.
    Ceo/Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. P.
    Chief Executive Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. Y.
    Chief Executive Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    F. T.
    Ceo
    Phone icon
    Mobile Phone
  • Stylized image of a person
    G. H.
    Chief Executive Officer
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    C. H.
    Coo
    Phone icon
    Mobile Phone
  • Stylized image of a person
    V. T.
    Chief Financial Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    G. P.
    Ceo/Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    D. K.
    Chief Strategy Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. L.
    Chairman Of The Board
    Phone icon
    Mobile Phone

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