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Insights

Expanding Retail Presence Build-A-Bear operates approximately 400 stores worldwide across multiple regions, including US, Canada, Europe, and Asia, presenting significant opportunities for sales partnerships, point-of-sale solutions, and merchandising collaborations to support global expansion efforts.

Innovative Customer Engagement Recent launches like the Golden Egg Hunt and themed plush collections demonstrate the company's focus on interactive and themed experiences, opening avenues for event management platforms, digital marketing technology, and personalized experience solutions tailored to enhance consumer engagement.

Strategic Brand Collaborations Partnerships with brands like Moonbug Entertainment and Afro Unicorn showcase Build-A-Bear’s openness to co-branded collections, indicating potential for licensing management tools, co-marketing strategies, and creative content services to facilitate future collaborations.

Emphasis on Digital Innovation Utilizing tech like Adobe Target, Google Maps, and pyton-based tools reflects a digitally mature company invested in enhancing online and in-store customer experiences, providing opportunities for digital transformation services, AI-driven personalization, and advanced analytics solutions.

Strong Cultural Values Recognition as a top employer with a heart-centered culture suggests a focus on employee engagement and corporate social responsibility, which could be leveraged to offer employee wellbeing programs, corporate training solutions, and community initiatives to further build brand loyalty and internal brand advocates.

Similar companies to Build-A-Bear Workshop

Build-A-Bear Workshop Tech Stack

Build-A-Bear Workshop uses 8 technology products and services including AB Tasty, IBM, Boomerang, and more. Explore Build-A-Bear Workshop's tech stack below.

  • AB Tasty
    A/B Testing
  • IBM
    IT
  • Boomerang
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Salesforce Service Cloud
    Live Chat
  • Microsoft Word
    Office Suites
  • Priority Hints
    Performance
  • JavaScript
    Programming Languages

Media & News

Build-A-Bear Workshop's Email Address Formats

Build-A-Bear Workshop uses at least 1 format(s):
Build-A-Bear Workshop Email FormatsExamplePercentage
FirstL@buildabear.comJohnD@buildabear.com
75%
First@buildabear.comJohn@buildabear.com
9%
FirstLa@buildabear.comJohnDo@buildabear.com
8%
FLast@buildabear.comJDoe@buildabear.com
8%

Frequently Asked Questions

Where is Build-A-Bear Workshop's headquarters located?

Minus sign iconPlus sign iconBuild-A-Bear Workshop's main headquarters is located at 1954 Innerbelt Business Center Dr, St Louis, Missouri 63114, US. The company has employees across 6 continents, including North AmericaEuropeOceania.

What is Build-A-Bear Workshop's phone number?

Minus sign iconPlus sign icon You can contact Build-A-Bear Workshop's main corporate office by phone at
+1-314-423-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Build-A-Bear Workshop's stock symbol?

Minus sign iconPlus sign iconBuild-A-Bear Workshop is a publicly traded company; the company's stock symbol is BBW.

What is Build-A-Bear Workshop's official website and social media links?

Minus sign iconPlus sign iconBuild-A-Bear Workshop's official website is buildabear.com and has social profiles on LinkedIn.

What is Build-A-Bear Workshop's NAICS code?

Minus sign iconPlus sign iconBuild-A-Bear Workshop's NAICS code is 44-45 - Retail Trade.

How many employees does Build-A-Bear Workshop have currently?

Minus sign iconPlus sign iconAs of October 2025, Build-A-Bear Workshop has approximately 5K employees across 6 continents, including North AmericaEuropeOceania. Key team members include Chief Executive Officer: A. P.Chief Executive Officer: C. Y.Chief Executive Officer: G. H.. Explore Build-A-Bear Workshop's employee directory with LeadIQ.

What industry does Build-A-Bear Workshop belong to?

Minus sign iconPlus sign iconBuild-A-Bear Workshop operates in the Retail industry.

What technology does Build-A-Bear Workshop use?

Minus sign iconPlus sign iconBuild-A-Bear Workshop's tech stack includes AB TastyIBMBoomerangjQuery UISalesforce Service CloudMicrosoft WordPriority HintsJavaScript.

What is Build-A-Bear Workshop's email format?

Minus sign iconPlus sign iconBuild-A-Bear Workshop's email format typically follows the pattern of FirstL@buildabear.com. Find more Build-A-Bear Workshop email formats with LeadIQ.

When was Build-A-Bear Workshop founded?

Minus sign iconPlus sign iconBuild-A-Bear Workshop was founded in 1997.
Build-A-Bear Workshop

Build-A-Bear Workshop

RetailUnited States5001-10000 Employees

We're the company with #TheStuffYouLove! Founded in St. Louis in 1997, Build-A-Bear Workshop is a trusted, beloved brand that has been part of countless life moments for more than 20 years. We operate approximately 400 stores worldwide—including company-owned stores in the United States, Canada, Ireland, Paris, Milan, Colombia, and the United Kingdom and franchise stores in Africa, Asia, Australia, Europe, Mexico, the Middle East and China—where Guests can make and customize furry friends.

The Build-A-Bear Workshop experience is an expression of our commitment to redefine retail and entertainment. Our concept is designed to bring out the creative side of our Guests to spark their imagination. 

We challenge every associate to contribute wherever possible to our culture, our communities and our business success. Regardless of role, Build-A-Bear associates keep our core values at the heart of everything they do.

We cultivate a culture that truly begins with heart. From the passion our associates bring to work each day to our iconic heart ceremony, we deliver the Build-A-Bear spirit and one-of-a-kind experiences to our Guests – one furry friend at a time. It’s one of the reasons Build-A-Bear Workshop has been recognized time and time again as a sought-after employer:
               
•	Great Place to Work® and FORTUNE’s 100 Best Companies to Work For® list: 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and 2009 
•	Great Place to Work® and FORTUNE’s Best Workplaces in Retail list: 2017, 2016, 2015 and 2014 
•	Great Place to Work® and FORTUNE’s Best Workplaces for Women list: 2017, 2016 and 2015
•	Great Place to Work® and FORTUNE’s Best Workplaces for Millennials list: 2017, 2016 and 2015
•	Great Place to Work® and FORTUNE’s Best Workplaces for Diversity list: 2017, 2016 and 2015
•	The Sunday Times 100 Best Companies to Work For list: 2017 and 2016
•	2-Star Accreditation by Best Companies for our ‘outstanding’ workplace engagement standards and commitment

Section iconCompany Overview

Headquarters
1954 Innerbelt Business Center Dr, St Louis, Missouri 63114, US
Phone number
+1-314-423-****
Website
buildabear.com
Stock Symbol
BBW
NAICS Code
44-45 - Retail Trade
Founded
1997
Employees
5001-10000

Section iconMedia & News

Section iconFunding & Financials

  • $1B$10B

    Build-A-Bear Workshop's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Build-A-Bear Workshop's revenue is estimated to be in the range of $1B$10B

Company Leadership

  • Stylized image of a person
    A. P.
    Chief Executive Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. Y.
    Chief Executive Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    G. H.
    Chief Executive Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    D. H.
    Chief Revenue Officer (cro)
    Phone icon
    Mobile Phone
  • Stylized image of a person
    V. T.
    Chief Financial Officer
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    C. H.
    Coo
    Phone icon
    Mobile Phone
  • Stylized image of a person
    V. T.
    Chief Financial Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    G. P.
    Ceo/Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    D. K.
    Chief Strategy Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. L.
    Chairman Of The Board
    Phone icon
    Mobile Phone

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