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Insights

Global Expansion Opportunity With approximately 400 stores worldwide and recent openings in locations like Independence, Missouri, Build-A-Bear demonstrates active international and domestic expansion, indicating potential demand for partnerships in new and existing markets to enhance retail presence.

Strategic Wholesale Partnerships The company's recent collaboration with Walmart suggests openness to wholesale and cross-channel retail opportunities, opening avenues for product placement and co-branded initiatives across multiple retail platforms.

Digital Engagement Potential Build-A-Bear’s use of diverse technology stacks and focus on creating memorable customer experiences presents chances to integrate innovative digital solutions or loyalty programs that can boost customer retention and personalized shopping experiences.

Strong Brand Loyalty Recognized repeatedly as a top employer and beloved brand, Build-A-Bear's loyal customer base offers opportunities to develop exclusive products, limited editions, or themed merchandise that leverage brand affinity for increased sales.

Leadership Transition With the upcoming leadership change involving the appointment of new CEO Chris Hurt, there is potential to engage in strategic initiatives that support the company's growth plans, especially those focusing on retail innovation and international markets.

Similar companies to Build-A-Bear Workshop

Build-A-Bear Workshop Tech Stack

Build-A-Bear Workshop uses 8 technology products and services including AB Tasty, IBM, Boomerang, and more. Explore Build-A-Bear Workshop's tech stack below.

  • AB Tasty
    A/B Testing
  • IBM
    IT
  • Boomerang
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Salesforce Service Cloud
    Live Chat
  • Microsoft Word
    Office Suites
  • Priority Hints
    Performance
  • JavaScript
    Programming Languages

Media & News

Build-A-Bear Workshop's Email Address Formats

Build-A-Bear Workshop uses at least 1 format(s):
Build-A-Bear Workshop Email FormatsExamplePercentage
FirstL@buildabear.comJohnD@buildabear.com
75%
First@buildabear.comJohn@buildabear.com
9%
FirstLa@buildabear.comJohnDo@buildabear.com
8%
FLast@buildabear.comJDoe@buildabear.com
8%

Frequently Asked Questions

Where is Build-A-Bear Workshop's headquarters located?

Minus sign iconPlus sign iconBuild-A-Bear Workshop's main headquarters is located at 1954 Innerbelt Business Center Drive St. Louis, Missouri 63114 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Build-A-Bear Workshop's phone number?

Minus sign iconPlus sign icon You can contact Build-A-Bear Workshop's main corporate office by phone at
+1-314-423-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Build-A-Bear Workshop's stock symbol?

Minus sign iconPlus sign iconBuild-A-Bear Workshop is a publicly traded company; the company's stock symbol is BBW.

What is Build-A-Bear Workshop's official website and social media links?

Minus sign iconPlus sign iconBuild-A-Bear Workshop's official website is buildabear.com and has social profiles on LinkedIn.

What is Build-A-Bear Workshop's NAICS code?

Minus sign iconPlus sign iconBuild-A-Bear Workshop's NAICS code is 44-45 - Retail Trade.

How many employees does Build-A-Bear Workshop have currently?

Minus sign iconPlus sign iconAs of March 2026, Build-A-Bear Workshop has approximately 3.4K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Ceo/Director: G. P.Chief Executive Officer: A. P.Chief Executive Officer: C. Y.. Explore Build-A-Bear Workshop's employee directory with LeadIQ.

What industry does Build-A-Bear Workshop belong to?

Minus sign iconPlus sign iconBuild-A-Bear Workshop operates in the Retail industry.

What technology does Build-A-Bear Workshop use?

Minus sign iconPlus sign iconBuild-A-Bear Workshop's tech stack includes AB TastyIBMBoomerangjQuery UISalesforce Service CloudMicrosoft WordPriority HintsJavaScript.

What is Build-A-Bear Workshop's email format?

Minus sign iconPlus sign iconBuild-A-Bear Workshop's email format typically follows the pattern of FirstL@buildabear.com. Find more Build-A-Bear Workshop email formats with LeadIQ.

When was Build-A-Bear Workshop founded?

Minus sign iconPlus sign iconBuild-A-Bear Workshop was founded in 1997.

Build-A-Bear Workshop

RetailMissouri, United States1001-5000 Employees

We're the company with #TheStuffYouLove! Founded in St. Louis in 1997, Build-A-Bear Workshop is a trusted, beloved brand that has been part of countless life moments for more than 20 years. We operate approximately 400 stores worldwide—including company-owned stores in the United States, Canada, Ireland, Paris, Milan, Colombia, and the United Kingdom and franchise stores in Africa, Asia, Australia, Europe, Mexico, the Middle East and China—where Guests can make and customize furry friends.

The Build-A-Bear Workshop experience is an expression of our commitment to redefine retail and entertainment. Our concept is designed to bring out the creative side of our Guests to spark their imagination. 

We challenge every associate to contribute wherever possible to our culture, our communities and our business success. Regardless of role, Build-A-Bear associates keep our core values at the heart of everything they do.

We cultivate a culture that truly begins with heart. From the passion our associates bring to work each day to our iconic heart ceremony, we deliver the Build-A-Bear spirit and one-of-a-kind experiences to our Guests – one furry friend at a time. It’s one of the reasons Build-A-Bear Workshop has been recognized time and time again as a sought-after employer:
               
•	Great Place to Work® and FORTUNE’s 100 Best Companies to Work For® list: 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and 2009 
•	Great Place to Work® and FORTUNE’s Best Workplaces in Retail list: 2017, 2016, 2015 and 2014 
•	Great Place to Work® and FORTUNE’s Best Workplaces for Women list: 2017, 2016 and 2015
•	Great Place to Work® and FORTUNE’s Best Workplaces for Millennials list: 2017, 2016 and 2015
•	Great Place to Work® and FORTUNE’s Best Workplaces for Diversity list: 2017, 2016 and 2015
•	The Sunday Times 100 Best Companies to Work For list: 2017 and 2016
•	2-Star Accreditation by Best Companies for our ‘outstanding’ workplace engagement standards and commitment

Section iconCompany Overview

Headquarters
1954 Innerbelt Business Center Drive St. Louis, Missouri 63114 United States
Phone number
+1-314-423-****
Website
buildabear.com
Stock Symbol
BBW
NAICS Code
44-45 - Retail Trade
Founded
1997
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $1B$10B

    Build-A-Bear Workshop's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Build-A-Bear Workshop's revenue is estimated to be in the range of $1B$10B

Company Leadership

  • Stylized image of a person
    G. P.
    Ceo/Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. P.
    Chief Executive Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. Y.
    Chief Executive Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    F. T.
    Ceo
    Phone icon
    Mobile Phone
  • Stylized image of a person
    G. H.
    Chief Executive Officer
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    C. H.
    Coo
    Phone icon
    Mobile Phone
  • Stylized image of a person
    V. T.
    Chief Financial Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    G. P.
    Ceo/Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    D. K.
    Chief Strategy Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    C. L.
    Chairman Of The Board
    Phone icon
    Mobile Phone

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