The Financial Diet Employee Directory
Book and Periodical PublishingNew York, United States11-50 Employees
The Financial Diet is a New York-based publisher focused on money, culture, and class, reaching a predominantly female audience through YouTube, newsletters, podcasts, and social media. It began in 2014 when Chelsea Fagan started a personal budget Tumblr and has since grown into a narrative, community-oriented platform that invites candid conversations about money. The content blends practical information with storytelling, aiming to make money topics accessible to readers at different starting points rather than promoting prescriptive wealth-building tips. Operating in the book and periodical publishing industry, The Financial Diet hosts its online presence on hoo.be, a platform used by thousands of creators and brands to manage digital presence. Based in New York, the company is described as a small to mid-sized team with engagement across multiple channels. A 2025 development in the broader hoo.be ecosystem involved a partnership with Manifest Financial to integrate its financial solutions into the platform, illustrating ongoing collaborations within the creator economy.