Insights

Engaged Niche Audience The Financial Diet attracts a highly engaged community of young women interested in personal finance, culture, and social issues, offering a valuable target demographic for brands seeking to connect with an influential, educated female audience interested in lifestyle and financial products.

Growing Digital Presence With a strong digital footprint across YouTube, newsletters, podcasts, and social media, TFD presents multiple channels for collaboration, sponsorship, and advertising opportunities that can be tailored to reach their actively engaged community.

Partnership Opportunities Recent collaborations with platforms like Manifest Financial Inc. and NeoReach demonstrate TFD's openness to strategic partnerships in fintech and influencer marketing, providing prospects for joint ventures, branded content, and integrated marketing solutions aligned with their focus on financial literacy.

Content-Driven Engagement TFD's narrative and community-oriented approach emphasizes storytelling over traditional tips, creating opportunities for personalized sponsored content, branded storytelling, and experiential campaigns that resonate authentically with their audience's values.

Potential for Tech Integration Utilizing their current tech stack and digital platforms, there is potential to offer custom digital solutions, financial tools, or interactive experiences that enhance user engagement, provide value-added services, or support affiliate marketing partnerships to monetize the community further.

The Financial Diet Tech Stack

The Financial Diet uses 8 technology products and services including Microsoft Clarity, WooCommerce, Google Fonts API, and more. Explore The Financial Diet's tech stack below.

  • Microsoft Clarity
    Analytics
  • WooCommerce
    E-commerce
  • Google Fonts API
    Font Scripts
  • React
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • HSTS
    Security
  • reCAPTCHA
    Security
  • Google Plus
    Widgets

The Financial Diet's Email Address Formats

The Financial Diet uses at least 2 format(s):
The Financial Diet Email FormatsExamplePercentage
First@thefinancialdiet.comJohn@thefinancialdiet.com
95%
FLast@thefinancialdiet.comJDoe@thefinancialdiet.com
5%
First@hoo.beJohn@hoo.be
100%

Frequently Asked Questions

Where is The Financial Diet's headquarters located?

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The Financial Diet's main headquarters is located at New York City, New York US. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is The Financial Diet's official website and social media links?

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The Financial Diet's official website is hoo.be and has social profiles on LinkedIn.

What is The Financial Diet's NAICS code?

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The Financial Diet's NAICS code is 511 - Publishing Industries (except Internet).

How many employees does The Financial Diet have currently?

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As of October 2025, The Financial Diet has approximately 13 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Ceo & Co-Founder: C. F.Chief Design Officer: L. V. H.Head Of Brand Partnerships: J. W.. Explore The Financial Diet's employee directory with LeadIQ.

What industry does The Financial Diet belong to?

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The Financial Diet operates in the Book and Periodical Publishing industry.

What technology does The Financial Diet use?

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The Financial Diet's tech stack includes Microsoft ClarityWooCommerceGoogle Fonts APIReactjQueryHSTSreCAPTCHAGoogle Plus.

What is The Financial Diet's email format?

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The Financial Diet's email format typically follows the pattern of First@thefinancialdiet.com. Find more The Financial Diet email formats with LeadIQ.

When was The Financial Diet founded?

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The Financial Diet was founded in 2014.

The Financial Diet

Book and Periodical PublishingNew York, United States11-50 Employees

The Financial Diet (TFD) is the premier destination for women to learn and talk about money, culture, and class. With a highly-engaged community on YouTube, our newsletter, podcasts, and social media, we are leading a conversation with millions of women every day.

Started in late 2014 as writer Chelsea Fagan’s personal budget Tumblr, TFD has since grown into a powerful community where women come to be honest about money. We are narrative, community-oriented, and driven by stories — not boring tips on how to become a millionaire by 30 (because you probably won’t).

We are the brand that combines strong voices, beautiful visuals, and hard truths to make money talk something everyone can be a part of, no matter where they’re starting from. We provide useful facts and expert advice, but we know that’s not why readers come back every day, or why thousands of young women come to us to share their finance stories for  the first time. Money is human, and when you talk about it right, just as interesting as sex or dating.

(If not more so.)

Section iconCompany Overview

Headquarters
New York City, New York US
Website
hoo.be
NAICS Code
511 - Publishing Industries (except Internet)
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    The Financial Diet's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    The Financial Diet's revenue is estimated to be in the range of $1M$10M

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