The Fine Point Group
Gambling Facilities and CasinosNevada, United States2-10 Employees
The Fine Point Group is an international consulting and management firm focused on casino operations. Its services encompass strategic casino management, customer relationship marketing, loyalty program development, brand marketing strategy, and property turnarounds, aimed at improving market share and overall performance for gaming properties. The company serves gaming operators across multiple jurisdictions, leveraging a team with extensive experience from major industry players to address challenges in database marketing, customer engagement, and operational effectiveness. Based in Las Vegas, with offices in Mississippi, Louisiana, and Florida, The Fine Point Group has worked with more than 200 gaming properties worldwide since its formation in 2005. A notable product, LaserPointCRM, launched publicly in 2012, provides cloud-based automated database marketing to casinos, drawing on the firm’s proprietary approaches to drive market impact across diverse markets.