Community Engagement The Forum Athletic Club emphasizes a family-friendly, community atmosphere which presents opportunities for partnerships with local organizations, schools, and community groups to enhance member engagement and attract new prospects through targeted outreach initiatives.

Expansion Potential With recent opening of a new location in Alpharetta and a strong presence in Atlanta, there is scope to explore further regional expansion or franchising opportunities to grow the brand's footprint in targeted markets.

Tech Adoption Utilizing a tech stack that includes Google Tag Manager and YouTube suggests openness to digital marketing and member engagement strategies, providing avenues for deploying targeted advertising campaigns and virtual fitness content to increase visibility and membership.

Mid-Size Niche As a family-owned business with a focused regional presence and a revenue bracket of up to $10 million, The Forum Athletic Club can benefit from customized B2B offerings such as Specialized equipment, health tech solutions, or fitness management software tailored for mid-sized fitness clubs.

Competitive Edge The club’s highly trained professional staff and state-of-the-art equipment position it favorably against larger chains, creating opportunities to promote premium membership packages, personalized training programs, and wellness services to attract clients seeking boutique fitness experiences.