Niche Thought Leader Target The Future of Publishing as a boutique consultancy client or partner by leveraging Thad McIlroy’s depth in digital publishing, metadata, and mobile strategies to offer tailored consulting packages, bespoke workshops, and speaking engagements for mid-sized publishers and media firms.

SMB Focus With a small team and revenue under one million, position as a cost-effective service partner for startups and indie publishers seeking high-impact publishing technology guidance, metadata optimization, and digital strategy without large retainers.

Technology Stack Offer compatible tools and services that align with existing tech like WordPress, Shopify, Google Workspace, Mailchimp, and analytics; propose integrations, content workflows, and marketing automation to streamline publishing operations for clients using similar stacks.

Thought Leadership Leverage McIlroy’s thought leadership, books, and editorial board roles to co-develop premium content, webinars, and advisory engagements for publishers seeking authority-building strategies, metadata standards, and digital transformation guidance.

Networking Advantage Capitalize on professional affiliations (ACM, EFF, TAGA) and past conference leadership to open doors for partnerships, joint ventures, or sponsorship opportunities with publishing technology vendors, academic publishers, and industry associations.