Sustainable partnership Partnership with Consumers Energy highlighted in 2022 as a step toward sustainability. Target opportunities: align The GFB with other energy-conscious retailers, gyms, and streaming or workplace programs that emphasize eco-friendly nutrition snacking.

Health and protein focus Strong emphasis on gluten-free, high-protein snacks with simple ingredients. Sales approach: pitch to health-focused retailers, fitness centers, and online platforms targeting athletes, celiac communities, and wellness consumers seeking clean label snacks.

Rapid retail expansion Brand carried in over 10,000 locations across US and Canada, indicating robust distribution systems and shelf-ready capabilities. Sales strategy: target regional chains, impulse snack channels, and foodservice opportunities in convenience and gym locations to replicate broad reach.

Award winning packaging NEXTY Award for Best New Packaging Innovation signals premium packaging that resonates with category buyers. Leverage in pitches to retailers seeking innovative, eye-catching SKUs and sustainability-forward packaging to drive add-on placements.

Growing product ecosystem Historically expanded from bars to Power Breakfast and Bites with grab-and-go formats, showing product line diversification and speed to market. Opportunity to upsell to existing retailers with bundled assortments and cross-category placements (bars, bites, breakfast formats, and seasonal editions).