Insights

Market Growth The GFB operates in the health-focused gluten-free and high-protein snack space with a scalable distribution across 10,000+ locations in the US and Canada, presenting ample opportunities to expand retailer partnerships, co-branding, and regional promotions with gyms, health stores, and online marketplaces.

Packaging and Innovation Award-winning packaging innovation along with a history of product line expansion (Power Breakfast, Bites, grab-and-go options) signals receptiveness to premium shelf presence and promotional campaigns; explore store banners, sampler programs, and limited-edition collaborations with retailers.

Sustainability Alignment Recent alignment with Consumers Energy to emphasize sustainability indicates growing consumer and retailer demand for eco-friendly and responsible brands; leverage sustainability storytelling in pitches, along with energy-efficient packaging initiatives and transparent supply-chain messaging.

Tech-Driven Marketing A tech stack including Shopify/BigCommerce, Klaviyo, Google Analytics tools, and performance channels (ads, email, payments) provides a solid infrastructure for joint marketing programs, personalized promotions, and seamless e-commerce activations with retailers.

Financial and Growth Potential Revenue in the low-to-mid single-digit millions with a lean employee base suggests a nimble, high-growth partner for retailers seeking category-leading gluten-free snacks; target regional grocers and wellness chains with value-adding programs such as co-packaging, private-label opportunities, or exclusive SKUs.

Similar companies to The GFB

The GFB Tech Stack

The GFB uses 8 technology products and services including Google AdSense, Snowplow, Shopify, and more. Explore The GFB's tech stack below.

Media & News

The GFB's Email Address Formats

The GFB uses at least 3 email formats:
The GFB Email FormatsExamplePercentage
First@theglutenfreebar.comJohn@theglutenfreebar.com
82%
Last@theglutenfreebar.comDoe@theglutenfreebar.com
9%
FirstL@theglutenfreebar.comJohnD@theglutenfreebar.com
9%

Frequently Asked Questions

What is The GFB's phone number?

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You can contact The GFB's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The GFB's official website and social media links?

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The GFB's official website is theglutenfreebar.com and has social profiles on LinkedIn.

How much revenue does The GFB generate?

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As of August 2026, The GFB's annual revenue is estimated to be $1M - $10M.

What is The GFB's NAICS code?

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The GFB's NAICS code is 722 - Food Services and Drinking Places.

How many employees does The GFB have currently?

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As of August 2026, The GFB has approximately 52 employees across 3 continents, including North America, Africa and Asia. Key team members include Marketing Director: J. T., Manager, Inventory: D. K. and Manager, Eastern Us Sales: W. M. Explore The GFB's employee directory with LeadIQ.

What industry does The GFB belong to?

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The GFB operates in the Food and Beverage Services industry.

What technology does The GFB use?

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The GFB's tech stack includes Google AdSense, Snowplow, Shopify, BigCommerce, Google Workspace, Klaviyo, Amazon Pay and Apple Pay.

What is The GFB's email format?

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The GFB's email format typically follows the pattern of First@theglutenfreebar.com. Find more The GFB email formats with LeadIQ.

When was The GFB founded?

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The GFB was founded in 2010.
The GFB logo

The GFB

Food and Beverage ServicesMichigan, United States51-200 Employees

The GFB is a food and beverage brand focused on gluten-free snacks, founded in 2010 by two brothers who sought a high-protein bar with appealing taste and simple ingredients. Based in Grand Rapids, Michigan, the company has grown its product line to reach distribution across the United States and Canada, with a presence in thousands of locations. The core offering centers on gluten-free, protein-rich snacks designed to appeal to consumers seeking indulgent flavor without gluten. The business operates with a relatively broad team and positions itself within the gluten-free and wellness-oriented segment of the snack market.

Section iconCompany Overview

Phone number
NAICS Code
722 - Food Services and Drinking Places
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    The GFB's revenue is estimated to be in the range of $1M - $10M

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