Product Expansion Bobo's has been actively expanding its product line with new flavors like Strawberry Lemonade Oat Bites, PB&J snack line, and Birthday Cake Oat Bar. Offering varied and innovative products can attract diverse consumer preferences and present cross-selling opportunities.
Partnerships for Sustainability Through its partnership with Reconserve Inc., Bobo's converts bakery waste into animal feed, showcasing a commitment to sustainability. Eco-conscious consumers may appreciate such initiatives, presenting a niche market for environmentally friendly products.
Plant-Based Focus The launch of Bobo's protein bar line indicates a focus on plant-based offerings, aligning with the growing trend towards healthier snacking options. Targeting health-conscious consumers looking for plant-based protein alternatives can lead to increased sales.
Strategic Location & Investment By expanding facilities to Loveland, Colorado, and establishing a wind-powered production operation, Bobo's showcases a commitment to sustainable practices and local manufacturing. Emphasizing these aspects in sales pitches can attract customers interested in supporting eco-friendly and community-oriented brands.
Competitive Analysis for Positioning Bobo's revenue and funding figures position it among similar companies like Biena and Primal Kitchen. Analyzing competitors' strategies and strengths can help in identifying unique selling points and value propositions to differentiate Bobo's products in the market, potentially increasing market share.
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1.1K$10MBobo's uses 8 technology products and services including QuickBooks, Klaviyo, Rebuy, and more. Explore Bobo's's tech stack below.
| Bobo's Email Formats | Percentage |
| First@eatbobos.com | 73% |
| Last@eatbobos.com | 12% |
| FLast@eatbobos.com | 9% |
| FirstL@eatbobos.com | 6% |
Food and Beverage ServicesColorado, United States201-500 Employees
On a rainy afternoon in 2003, Beryl Stafford and her daughter “Bobo” baked oat bars that soon became a Boulder, CO cafe favorite. This humble oat bar has since captivated loyal fans nationwide, with no compromise to the original recipe, small-batch baking process, or mother-daughter tradition.
Company Overview
Funding & FinancialsBobo's has raised a total of $5.5M of funding over 1 rounds. Their latest funding round was raised on Jul 24, 2019 in the amount of $5.5Mas a Series B.
Bobo's's revenue is in the range of $10M$50M
Funding & FinancialsBobo's has raised a total of $5.5M of funding over 1 rounds. Their latest funding round was raised on Jul 24, 2019 in the amount of $5.5Mas a Series B.
Bobo's's revenue is in the range of $10M$50M
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