Insights

Sustainability Audience The Good Trade serves a large readership focused on sustainability, slow living, and self-care, presenting ongoing opportunities to pitch eco-friendly products, green services, and impact campaigns that align with their editorial voice.

Editorial Platform With a high-visibility lifestyle media brand and an award-winning daily newsletter reaching over 350,000 subscribers, there is potential for sponsored content, affiliate partnerships, and product integrations across their editorial and newsletter channels.

Revenue Growth Reported revenue is in the $1M–$10M range, indicating a growing business with room for scalable partnerships, premium listings, and cross-sell opportunities into their commerce-enabled framework.

Tech Stack Utilizes Squarespace, WordPress, and Shopify with commerce capabilities, suggesting receptivity to technical integrations, affiliate feeds, and performance marketing partners compatible with standard CMS/ecommerce ecosystems.

Partnership History Past collaborations with farmers and brands (Session Groceries, Nature's Sleep) show openness to longevity-based and co-branded campaigns, signaling potential for ongoing, value-aligned partnerships and strategic sponsorships.

Similar companies to The Good Trade

The Good Trade Tech Stack

The Good Trade uses 8 technology products and services including Squarespace, WordPress, Shopify, and more. Explore The Good Trade's tech stack below.

The Good Trade's Email Address Formats

The Good Trade uses at least 1 email format:
The Good Trade Email FormatsExamplePercentage
First@thegoodtrade.comJohn@thegoodtrade.com
100%

Frequently Asked Questions

What is The Good Trade's official website and social media links?

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The Good Trade's official website is thegoodtrade.com and has social profiles on LinkedIn.

How much revenue does The Good Trade generate?

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As of August 2026, The Good Trade's annual revenue is estimated to be $1M - $10M.

What is The Good Trade's NAICS code?

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The Good Trade's NAICS code is 51913 - Internet Publishing and Broadcasting and Web Search Portals.

How many employees does The Good Trade have currently?

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As of August 2026, The Good Trade has approximately 16 employees across 3 continents, including North America, Europe and Asia. Key team members include Co-Founder: G. M., Owner: I. K. and Editorial Director: E. T. Explore The Good Trade's employee directory with LeadIQ.

What industry does The Good Trade belong to?

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The Good Trade operates in the Internet Publishing industry.

What technology does The Good Trade use?

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The Good Trade's tech stack includes Squarespace, WordPress, Shopify, Squarespace Commerce, Office 365, Elasticsearch, Ahrefs and Piwik PRO Core.

What is The Good Trade's email format?

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The Good Trade's email format typically follows the pattern of First@thegoodtrade.com. Find more The Good Trade email formats with LeadIQ.

When was The Good Trade founded?

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The Good Trade was founded in 2014.
The Good Trade logo

The Good Trade

Internet PublishingCalifornia, United States11-50 Employees

The Good Trade is a Los Angeles-based lifestyle media brand founded in 2014, operating within the technology, information and media sector. It produces content focused on sustainability, slow living, and self-care, accompanied by vetted shopping recommendations. The platform reaches a large audience, with more than 100 million readers and a daily newsletter subscribed to by over 250,000 people, and its work has been recognized by outlets such as Forbes and Fast Company.

Its target audience comprises readers seeking thoughtful guidance for mindful consumption and an intentional lifestyle. The Good Trade provides curated content and product recommendations to help readers make informed daily choices within its niche. In October 2021, the company expanded into owning assets, including a subscription service and products.

Section iconCompany Overview

NAICS Code
51913 - Internet Publishing and Broadcasting and Web Search Portals
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    The Good Trade's revenue is estimated to be in the range of $1M - $10M

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