Audience Engagement With over 100 million readers and a highly engaged newsletter audience of more than 250,000 subscribers, The Good Trade presents a significant opportunity for brands focused on sustainable and ethical products to reach a targeted, values-driven demographic.

Content Partnerships The company's collaborations with brands like Session Groceries and Nature's Sleep indicate a strong openness to partnership opportunities that align with its focus on sustainability and lifestyle, making it a potential partner for eco-friendly product campaigns.

Growth & Expansion Recent investments in assets such as subscriptions and product lines suggest growth ambitions, providing avenues for sales expansion through new offerings and direct-to-consumer channels aimed at an eco-conscious audience.

Market Positioning As a media brand featured in prominent outlets like Forbes and New York Magazine, The Good Trade is well-positioned to influence consumer purchasing decisions around sustainability and slow living, offering brands a platform for impactful storytelling.

Technology Use Utilizing Shopify and modern web technologies like Svelte and Airtable, The Good Trade demonstrates a digital-first approach, making it receptive to innovative marketing solutions and integrated e-commerce collaborations tailored for lifestyle brands.