Insights

Growing SaaS Market Workshop operates within the rapidly expanding internal communications SaaS industry, serving prominent brands such as Papa Johns and HarperCollins. This indicates a strong potential for sales expansion as organizations increasingly seek modern, integrated communication tools to enhance employee engagement.

Targeted Communications Workshop’s platform emphasizes personalized and targeted internal messaging with real-time data syncs and audience segmentation, making it highly appealing to organizations aiming to improve internal engagement metrics and transparency through tailored communication channels.

Integration Opportunities With existing integration capabilities with Slack, Microsoft Teams, SharePoint, and HRIS systems, Workshop can target companies already utilizing these tools, offering upsell or expansion opportunities to enhance their existing communication infrastructure.

Large Customer Base The company’s client list includes leading brands across diverse industries, showcasing its ability to cater to large, enterprise-level clients who require scalable and customizable internal communication solutions, opening doors for B2B sales at similar organizations.

Focus on Analytics Workshop’s detailed engagement analytics provides a valuable selling point by enabling clients to measure communication effectiveness and ROI, which resonates with data-driven organizations seeking accountability and continuous improvement in internal processes.

Workshop Tech Stack

Workshop uses 8 technology products and services including Hotjar, Linkedin Insight Tag, Amazon S3, and more. Explore Workshop's tech stack below.

  • Hotjar
    Analytics
  • Linkedin Insight Tag
    Analytics
  • Amazon S3
    Content Delivery Network
  • NetSuite
    E-commerce
  • PandaDoc
    Electronic Signatures
  • jQuery
    Javascript Libraries
  • HubSpot
    Marketing Automation
  • JSON
    Programming Languages

Media & News

Workshop's Email Address Formats

Workshop uses at least 1 format(s):
Workshop Email FormatsExamplePercentage
First@useworkshop.comJohn@useworkshop.com
50%
First@useworkshop.comJohn@useworkshop.com
50%

Frequently Asked Questions

Where is Workshop's headquarters located?

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Workshop's main headquarters is located at 1229 Millwork Ave, Suite 200 Omaha, Nebraska 68102, US. The company has employees across 6 continents, including AsiaNorth AmericaAfrica.

What is Workshop's stock symbol?

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Workshop is a publicly traded company; the company's stock symbol is BBW.

What is Workshop's official website and social media links?

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Workshop's official website is useworkshop.com and has social profiles on LinkedInCrunchbase.

What is Workshop's NAICS code?

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Workshop's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Workshop have currently?

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As of October 2025, Workshop has approximately 1.3K employees across 6 continents, including AsiaNorth AmericaAfrica. Key team members include Chief Marketing Officer: J. B.Chief Strategy Officer (chief Sales Officer): E. W.Head Of People Operations: H. R. R.. Explore Workshop's employee directory with LeadIQ.

What industry does Workshop belong to?

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Workshop operates in the Technology, Information and Internet industry.

What technology does Workshop use?

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Workshop's tech stack includes HotjarLinkedin Insight TagAmazon S3NetSuitePandaDocjQueryHubSpotJSON.

What is Workshop's email format?

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Workshop's email format typically follows the pattern of First@useworkshop.com. Find more Workshop email formats with LeadIQ.

How much funding has Workshop raised to date?

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As of October 2025, Workshop has raised $7M in funding. The last funding round occurred on Mar 18, 2025 for $7M.

When was Workshop founded?

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Workshop was founded in 2020.
Workshop

Workshop

Technology, Information and InternetUnited States1001-5000 Employees

Workshop is an email-first internal communications platform built to help you engage employees, elevate content, streamline comms, and measure the impact, all without needing a massive overhaul. We help internal communications teams move beyond Outlook and deliver high-impact employee emails, newsletters, CEO updates, and HR communications that people actually read.

With intuitive drag-and-drop templates, smart segmentation, personalization, automation, and detailed analytics, Workshop makes it easy to create internal emails that are on-brand and effective. Our platform powers internal comms at leading brands like Papa Johns, Steve Madden, HarperCollins, and Monster Energy.

We’re a growing B2B SaaS company proudly based in Omaha, and we’re on a mission to help internal comms teams around the world communicate with intent and create more happy Mondays.

Workshop replaces any internal email tool and integrates with Slack, Microsoft Teams, SharePoint, and your existing HRIS or directory systems.

With Workshop, you can:

Quickly build beautiful internal emails with pre-built templates and easy-to-use design tools—no design team required.

Target and personalize at scale, thanks to real-time syncs with your employee data and built-in audience segmentation.

Track what matters with open rates, click-throughs, read time, and individual engagement insights to reduce noise and increase results.

From engaging emails to urgent SMS alerts, Workshop helps you deliver better employee experiences through modern internal communications software that’s designed for today’s teams!

Section iconCompany Overview

Headquarters
1229 Millwork Ave, Suite 200 Omaha, Nebraska 68102, US
Stock Symbol
BBW
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2020
Employees
1001-5000

Section iconFunding & Financials

  • $7M

    Workshop has raised a total of $7M of funding over 4 rounds. Their latest funding round was raised on Mar 18, 2025 in the amount of $7M.

  • $100M$250M

    Workshop's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $7M

    Workshop has raised a total of $7M of funding over 4 rounds. Their latest funding round was raised on Mar 18, 2025 in the amount of $7M.

  • $100M$250M

    Workshop's revenue is estimated to be in the range of $100M$250M

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