Insights

Established Expertise With over 17 years of experience in conversion rate optimization and A/B testing, The Good has a proven track record of delivering significant revenue gains for industry leaders such as Adobe, Nike, and The Economist. This highlights strong capabilities in increasing online revenue, making them a valuable partner for SaaS and ecommerce companies seeking growth.

Growth Focus The company's core mission centers on unlocking measurable revenue growth by enhancing user experiences and conversion rates, indicating a strategic focus on helping clients maximize the value of existing traffic and customer base—an area ripe for upselling additional optimization and data-driven services.

Recent Leadership The appointment of Jon MacDonald as CEO in December 2022 signals a potential for growth and strategic expansion. This leadership change can be a conversation starter for prospects interested in innovative approaches or scalable services aligned with new executive vision.

Market Position Operating in the competitive digital experience optimization space with a revenue range of $10M to $25M and a relatively small team, The Good offers personalized, expert services ideal for mid-sized SaaS and ecommerce firms looking for tailored, high-impact solutions.

Industry Engagement Active content initiatives like launching a podcast and engaging with educational institutions demonstrate a commitment to thought leadership and community building, providing opportunities to align with their educational and advocacy efforts for joint marketing or partnership opportunities.

The Good Tech Stack

The Good uses 8 technology products and services including Visual Website Optimizer, Segment, MySQL, and more. Explore The Good's tech stack below.

  • Visual Website Optimizer
    Analytics
  • Segment
    Customer Data Platforms
  • MySQL
    Database
  • Underscore.js
    Javascript Libraries
  • UPS
    Logistics
  • JavaScript
    Programming Languages
  • Gravity Forms
    Web Platform Extensions
  • Nginx
    Web Servers

The Good's Email Address Formats

The Good uses at least 1 format(s):
The Good Email FormatsExamplePercentage
First@thegood.comJohn@thegood.com
46%
Last@thegood.comDoe@thegood.com
4%
First@thegood.comJohn@thegood.com
46%
Last@thegood.comDoe@thegood.com
4%

Frequently Asked Questions

Where is The Good's headquarters located?

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The Good's main headquarters is located at Portland, Oregon United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is The Good's phone number?

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You can contact The Good's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Good's official website and social media links?

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The Good's official website is thegood.com and has social profiles on LinkedInCrunchbase.

What is The Good's SIC code NAICS code?

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The Good's SIC code is 7311 - Advertising Agencies NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does The Good have currently?

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As of February 2026, The Good has approximately 26 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Cro Strategist: M. P.President, Founder: J. M.Founder: T. P.. Explore The Good's employee directory with LeadIQ.

What industry does The Good belong to?

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The Good operates in the IT Services and IT Consulting industry.

What technology does The Good use?

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The Good's tech stack includes Visual Website OptimizerSegmentMySQLUnderscore.jsUPSJavaScriptGravity FormsNginx.

What is The Good's email format?

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The Good's email format typically follows the pattern of First@thegood.com. Find more The Good email formats with LeadIQ.

How much funding has The Good raised to date?

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As of February 2026, The Good has raised $100K in funding. The last funding round occurred on Mar 04, 2015 for $100K.

When was The Good founded?

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The Good was founded in 2009.

The Good

IT Services and IT ConsultingOregon, United States11-50 Employees

The Good is an expert digital experience optimization agency that helps SaaS and ecommerce companies unlock measurable revenue growth. Our mission is to make you more money from your existing traffic or users by removing all the bad digital experiences until only the good remain.

As one of the early players in conversion rate optimization and A/B testing, we have over 17 years of experience optimizing user experiences for industry leaders like Adobe, Nike, and The Economist. Our strategies have generated hundreds of millions in additional revenue for our clients.

Teams come to us when they want to:
- Grow their user base or convert more customers
- Improve the performance and experience of their website/app
- Form a deepened understanding of their customers
- Build a valuable knowledge center for consumer insights
- Create a culture of user-centered and data-driven decisions, rather than those based on the highest-paid person’s opinion, historical choices, or a hunch
- Stretch their resources to their full potential
- Quickly prioritize and implement improvement opportunities

Our flagship Digital Experience Optimization Program™ achieves these outcomes through expert data analysis, research, strategy, experimentation, design, and management.

Section iconCompany Overview

Headquarters
Portland, Oregon United States
Phone number
SIC Code
7311 - Advertising Agencies
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2009
Employees
11-50

Section iconFunding & Financials

  • $100K

    The Good has raised a total of $100K of funding over 1 rounds. Their latest funding round was raised on Mar 04, 2015 in the amount of $100K.

  • $10M$25M

    The Good's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $100K

    The Good has raised a total of $100K of funding over 1 rounds. Their latest funding round was raised on Mar 04, 2015 in the amount of $100K.

  • $10M$25M

    The Good's revenue is estimated to be in the range of $10M$25M

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