Luxury market Target high-end corporate and leisure clients in Salt Lake City by offering tailored meeting packages and exclusive accommodations for executive retreats, leveraging The Grand America Hotel's 75,000 square feet of event space and reputation as a top Utah property.

Event & spa Cross-sell to organizations planning large conferences or wellness retreats by highlighting the world-class spa, indoor and outdoor pools, and extensive meeting facilities as a holistic experience that can justify premium pricing.

Chef-led experiences Leverage the recent Executive Chef appointment to pitch culinary partnerships, private dining events, and branded gastronomy experiences for incentive trips or corporate client entertainment, enhancing the hotel's appeal for high-margin stays.

Strategic partnerships Explore co-marketing and lodging packages with nearby attractions or corporate travel programs, inspired by past partnerships (Snowbasin Resort) to drive group bookings, extended stays, and cross-promotions.

Risk & credibility Address past labor-related concerns proactively in sales conversations by emphasizing compliance, training, and guest experience focus to reassure potential enterprise clients and maintain enterprise-grade credibility.