Brand Prestige Leverage The Grand America Hotel’s strong reputation as a premier Utah luxury property, highlighted by CN Traveler awards and a high-end spa and event facilities, to upsell premium experiences, corporate retreats, and exclusive branded partnerships with luxury brands.

Expanded Capabilities Target corporate clients and event planners with the hotel’s 75,000 square feet of meeting space and 395 suites to market large conferences, incentive trips, and hybrid events that require sophisticated venues and on-site catering led by a newly appointed Executive Chef.

Tech Enablement Utilize the hotel’s tech stack including Salesforce, Tableau, Snowflake and Google Cloud to support account-based marketing, personalized proposals, and data-driven follow-ups for high-value leisure and corporate accounts.

Loyalty & Growth Explore loyalty and corporate travel programs to capitalize on mid-market and enterprise travel demand, while examining historical partnerships like Snowbasin to identify cross-promotional packages that extend stay value and drive repeat business.

Competitive Positioning Position Grand America as a top-tier alternative to global luxury brands by highlighting awards, culinary leadership under a new Executive Chef, and family-friendly features, while pursuing strategic partnerships to expand market reach beyond Utah.