Community & Coffee Leverage the cafe and community space to upsell board game bundles, memberships, or event packages to in-store visitors who come for coffee and play sessions.

Local Gaming Audience Target Fort Collins board game enthusiasts through local partnerships, tournaments, and in-store demos to drive foot traffic and cross-sell new releases and expansions.

Omnichannel Sales Integrate Shopify with in-store events and curbside pickup promotions to capture online shoppers and convert them at the store during game nights or cafe visits.

Loyalty & Retention Position loyalty programs and email campaigns (via Klaviyo) around new arrivals, coffee specials, and hobby kits to increase repeat purchases from a small but engaged customer base.

Tech-Driven Growth Utilize data from HubSpot Analytics and Microsoft Advertising to run targeted campaigns for product bundles, birthdays, and seasonal promotions aligned with customer interests.