Market niche Target small to mid-sized personal injury and medical malpractice law firms seeking scalable digital marketing and lead generation strategies, given Hershewe’s modest revenue and emphasis on broad four-state exposure.

Tech optimization Leverage Hershewe’s current tech stack (WordPress, Google Ads, Google Tag Manager, WP Engine) to propose integrated analytics, conversion rate optimization, and ad performance audits to increase client inquiries.

Budget alignment With revenue under one million, tailor cost-effective digital initiatives, including low-risk PPC, local search optimization, and patient/accident funnel enhancements designed for steady ROI.

Brand differentiation Highlight competitive positioning against larger firms by emphasizing personalized client service, decades of local presence in four-state area, and targeted messaging for trucking, medical malpractice, and wrongful death cases.

Growth opportunities Offer scalable practice management and marketing services that align with firm’s growth goals, including recruiting support via iCIMS integrations and candidate experience improvements to attract top legal talent.