Premium All-Season Resort The Highlands is a family-owned, four-season resort with extensive outdoor offerings (mountain biking, 435 acres of ski terrain, golf, dinner theatre), presenting multiple cross-sell opportunities for experiential packages, memberships, and bundled stay-and-activity experiences to drive higher average guest spend.

Strong Financial Scale With reported revenue between 100M and 250M and a medium-to-large employee base, there is capacity for larger procurement agreements, long-term vendor relationships, and scalable service contracts across hospitality technology, marketing, and guest services.

Tech Stack Modern Utilizes cloud and marketing tech including Microsoft Azure, Windows Server, DoubleClick Floodlight, reCAPTCHA, Tailwind CSS, and Siteimprove, indicating openness to data-driven marketing, web optimization, and security enhancements—selling opportunities in digital transformation and analytics, cybersecurity, and CMS/website performance services.

Awarding & Visibility Recent recognitions as a top resort and high golf resort ranking enhance credibility for partnerships with premium tourism operators, luxury brands, and travel partners seeking aligned high-end experiences, smart complmentary cross-promotions, and co-branded marketing.

Regional Sports & Events Active involvement in hosting regional basketball tournaments signals opportunities to offer event-driven hospitality packages, group travel programs, sponsorships, and technology-enabled event management solutions to streamline logistics and guest experiences.