Insights

Growth Optimization The House Crowd is a recognized UK property crowdfunding platform with a broad product mix including long term and short term property projects, peer to peer secured loans, and equity investments. This multi product approach creates multiple growth entry points, and their use of CRO and analytics tools signals readiness for advanced optimization services to improve investor onboarding and conversions.

Diversified Offerings They offer diversified products and tax efficient investing options, creating opportunities for distribution partnerships with financial advisers, wealth managers, and pension providers to reach new investors and cross sell services.

Retirement Partnerships Auto Invest and the SIPP launch position The House Crowd to partner with retirement focused distributors and platforms. There are opportunities to integrate pension channels, automate investment flows, and provide regulatory reporting and performance analytics for advisers and employers.

Operational Enablement With a small team and a chief operating officer appointed to improve processes, there is a clear need for scalable onboarding, KYC AML, investor reporting, and CRM. This creates an opening for B2B software or managed services that streamline P2P lending and equity investment workflows.

Growth Financing Funding and revenue are modest but The House Crowd has recognition and growth potential, making it a strong candidate for strategic financing or partnerships, including white label arrangements or distribution deals with larger fintech or property platforms. Their award and growth trajectory can support outreach to potential investors and channel partners.

The House Crowd Tech Stack

The House Crowd uses 8 technology products and services including Visual Website Optimizer, Facebook Pixel, Crazy Egg, and more. Explore The House Crowd's tech stack below.

  • Visual Website Optimizer
    Analytics
  • Facebook Pixel
    Analytics
  • Crazy Egg
    Analytics
  • Hotjar
    Analytics
  • Open Graph
    Content Management System
  • Cloudflare DNS
    Domain Name Services
  • JSON-LD
    Javascript Frameworks
  • Slick
    Javascript Libraries

Media & News

The House Crowd's Email Address Formats

The House Crowd uses at least 1 format(s):
The House Crowd Email FormatsExamplePercentage
First@thehousecrowd.comJohn@thehousecrowd.com
69%
FirstLast@thehousecrowd.comJohnDoe@thehousecrowd.com
19%
First.Last@thehousecrowd.comJohn.Doe@thehousecrowd.com
6%
FLast@thehousecrowd.comJDoe@thehousecrowd.com
6%

Frequently Asked Questions

Where is The House Crowd's headquarters located?

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The House Crowd's main headquarters is located at 91-95 Hale Road Hale Manchester, England wa15 9hw United Kingdom. The company has employees across 2 continents, including EuropeNorth America.

What is The House Crowd's official website and social media links?

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The House Crowd's official website is thehousecrowd.com and has social profiles on LinkedIn.

What is The House Crowd's NAICS code?

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The House Crowd's NAICS code is 5239 - Other Financial Investment Activities.

How many employees does The House Crowd have currently?

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As of February 2026, The House Crowd has approximately 17 employees across 2 continents, including EuropeNorth America. Key team members include Ceo: F. F.Head Of Finance: L. W.Director Of Investor Relations/Head Underwriter: C. F.. Explore The House Crowd's employee directory with LeadIQ.

What industry does The House Crowd belong to?

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The House Crowd operates in the Investment Management industry.

What technology does The House Crowd use?

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The House Crowd's tech stack includes Visual Website OptimizerFacebook PixelCrazy EggHotjarOpen GraphCloudflare DNSJSON-LDSlick.

What is The House Crowd's email format?

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The House Crowd's email format typically follows the pattern of First@thehousecrowd.com. Find more The House Crowd email formats with LeadIQ.

How much funding has The House Crowd raised to date?

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As of February 2026, The House Crowd has raised $859K in funding. The last funding round occurred on Nov 04, 2019 for $859K.

When was The House Crowd founded?

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The House Crowd was founded in 2011.

The House Crowd

Investment ManagementEngland, United Kingdom11-50 Employees

The House Crowd operates a UK-based property crowdfunding platform within the investment management sector, and it has been recognized by Property Wire as Crowdfunding Platform Of The Year. The platform enables individuals to pool small amounts to back property ventures, with options that include long- and short-term projects, peer-to-peer loans secured against real estate, and equity investments in buy-to-let and development ventures, all with diversified risk profiles. Some investments may align with annual tax-free allowances for capital gains or dividend income. Based in Manchester, North West England, the company serves individual investors seeking transparent access to property returns while reducing uncertainties for small-scale property exposure. In 2020 it launched an Auto-Invest feature offering three risk/reward levels, representing a notable product development.

Section iconCompany Overview

Headquarters
91-95 Hale Road Hale Manchester, England wa15 9hw United Kingdom
NAICS Code
5239 - Other Financial Investment Activities
Founded
2011
Employees
11-50

Section iconFunding & Financials

  • $859K

    The House Crowd has raised a total of $859K of funding over 2 rounds. Their latest funding round was raised on Nov 04, 2019 in the amount of $859K.

  • $1M

    The House Crowd's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $859K

    The House Crowd has raised a total of $859K of funding over 2 rounds. Their latest funding round was raised on Nov 04, 2019 in the amount of $859K.

  • $1M

    The House Crowd's revenue is estimated to be in the range of $1M

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