Large used truck inventory House of Trucks offers the Midwest’s largest selection of late model, low mileage pre-owned tractors and a wide range of trailers and equipment, presenting a broad pool of potential buyers and cross-selling opportunities for remarketing and financing.

Remarketing and finance The company emphasizes remarketing services, buy/sell programs, and financing options, suggesting sales opportunities through trade-ins, equipment consignment, extended warranties, and tailored financing packages to both buyers and fleets seeking cost-effective alternatives to new.

Nationwide reach With a national customer base and USA-wide delivery, there is potential to target fleet operators expanding beyond the Midwest, as well as prospective customers seeking nationwide sourcing, remarketing, and delivery capabilities.

Warranty and service Emphasis on factory or extended warranties and like-new condition presents upsell paths into premium warranty programs, maintenance plans, and service bundles for used equipment, increasing average deal size and post-sale profitability.

Digital expansion The 2018 website launch and adoption of analytics and ERP/marketing tools indicate opportunities to leverage digital channels for lead generation, inventory marketing, loan calculator features, and targeted campaigns to convert online inquiries into qualified opportunities.