Strategic partnerships The Howard Company actively engages with major restaurant brands and technology partners (notably Square, Nanonation, Burgerville) to deliver end-to-end drive-thru and digital menu solutions, indicating strong sales opportunities through co-marketing, integrations, and expansion into high-volume operations.

Expansion opportunities Recent participation in industry events such as MURTEC and NACS shows ongoing efforts to reach multi-unit operators; leverage these channels to introduce refreshed digital menu boards, content management, and seasonal promotion capabilities to large franchise networks.

Digital transformation Specialization in digital menu systems, drive-thru boards, and integrated content updates positions The Howard Company as a turnkey partner for brands pursuing faster launch of LTOs and consistent cross-location promotions.

Customer base scale With notable clients including Arby’s, Taco Bell, Wendy’s, and Noodles, the company demonstrates proven enterprise-grade deployments; opportunities exist to upsell advanced analytics, reporting, and omni-channel marketing displays to expanding networks.

ESOP and stability As an ESOP-owned manufacturer with a long track record and revenue in the hundreds of millions, there is a compelling narrative for enterprise customers seeking stability, employee-owned culture, and reliable long-term partnerships for signage and digital systems.