Brand Expansion Leverage ICEE’s international footprint and diversity of beverage programs to upsell cross-channel partnerships with retailers and foodservice operators in the US, Canada, Mexico, UK, Europe, Australia, China and the Middle East.

Co-Branding Opportunities Explore co-branded limited editions and partnerships (e.g., Peeps, Just Born collaboration, Candies/seasonal flavors) with retailers and entertainment venues to drive trial and impulse purchases at point-of-sale.

Managed Service Upsell Target foodservice and quick-service accounts with ICEE managed service capabilities to replace or augment current frozen beverage offerings, highlighting scale through 110+ branches and extensive service network.

In-Store Experience Propose turnkey frozen beverage programs with POS integration, loyalty tie-ins, and modern tech stack support (Power BI analytics, WordPress/WooCommerce storefronts) to optimize promotions, inventory, and yield management.

Strategic Partnerships Capitalize on recent collaborations and new merchandising ventures (Teddy Mountain, Sweet Robo, Twice Daily) to propose exclusive or regional program pilots, expanding reach into cinemas, travel hubs, and convenience channels.