Insights

Niche Market Focus The Idle Man targets a specific demographic of 20-something men seeking curated fast fashion, presenting an opportunity to tailor marketing and product offerings that resonate with this youthful, style-conscious audience.

Growing Acquisition Ownership by Oasis and Warehouse Group since 2019 enhances credibility and distribution potential, allowing sales teams to leverage the retail group's established networks for expansion and cross-promotion.

Digital-First Strategy With a technologically advanced online platform utilizing Magento and various tracking tools, there are opportunities to optimize digital marketing, personalized shopping experiences, and data-driven campaigns to boost customer engagement.

Funding & Growth Received $1.7M in funding, indicating potential for scaling operations and product diversification, making it an attractive partner for collaborations or wholesale opportunities to expand inventory and market reach.

Competitive Positioning Positioned alongside significant players like Boohoo and ASOS, The Idle Man offers a curated, minimalistic shopping experience, which can be leveraged to introduce premium or exclusive product lines targeting similar customer segments.

The Idle Man Tech Stack

The Idle Man uses 8 technology products and services including Hotjar, Quantcast Measure, Curalate, and more. Explore The Idle Man's tech stack below.

  • Hotjar
    Analytics
  • Quantcast Measure
    Analytics
  • Curalate
    Analytics
  • Magento
    E-commerce
  • OWL Carousel
    Javascript Libraries
  • FancyBox
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • LiveAgent
    Live Chat

The Idle Man's Email Address Formats

The Idle Man uses at least 1 format(s):
The Idle Man Email FormatsExamplePercentage
First.Last@theidleman.comJohn.Doe@theidleman.com
41%
First@theidleman.comJohn@theidleman.com
12%
L.First@theidleman.comD.John@theidleman.com
6%
First.Last@theidleman.comJohn.Doe@theidleman.com
41%

Frequently Asked Questions

Where is The Idle Man's headquarters located?

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The Idle Man's main headquarters is located at Unit 102 W, Universal House 88 - 94 Wentworth Street London, E1 7SA GB. The company has employees across 2 continents, including EuropeAfrica.

What is The Idle Man's official website and social media links?

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The Idle Man's official website is theidleman.com and has social profiles on LinkedIn.

What is The Idle Man's NAICS code?

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The Idle Man's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does The Idle Man have currently?

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As of March 2020, The Idle Man has approximately 25 employees across 2 continents, including EuropeAfrica. Key team members include Copywriter: L. M.Almost: B. S.Features / Grooming Writer: B. P.. Explore The Idle Man's employee directory with LeadIQ.

What industry does The Idle Man belong to?

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The Idle Man operates in the Retail Apparel and Fashion industry.

What technology does The Idle Man use?

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The Idle Man's tech stack includes HotjarQuantcast MeasureCuralateMagentoOWL CarouselFancyBoxjQueryLiveAgent.

What is The Idle Man's email format?

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The Idle Man's email format typically follows the pattern of First.Last@theidleman.com. Find more The Idle Man email formats with LeadIQ.

How much funding has The Idle Man raised to date?

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As of March 2020, The Idle Man has raised $1.7M in funding. .

When was The Idle Man founded?

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The Idle Man was founded in 2013.

The Idle Man

Retail Apparel and FashionLondon, United Kingdom11-50 Employees

The Idle Man is the first menswear-specific online-only retailer aimed at 20-something men looking for fast fashion. The site is the brainchild of Oliver Tezcan the ex head of menswear at ASOS who inspired to start out after his own after struggling to find a credible menswear specific site. 


The Idle Man aims to cut the clutter, offering its customers a curated edit of the best of the high street. To put this into context there will be around 50 brands from launch, with an own label scheduled for Autumn / Winter 2014. The site is also very slick with a monochrome designing, placing the emphasis on the clothes and allowing men to find exactly what they want as quick as possible.


"Men don't want to see as many brands as women do because they shop in a fundamentally different way. The site is a curated edit so no matter what your price point you know that what you are buying is cool. We have designed the site with loads of  of white space, making the whole experience more functional & minimalistic.” A quote from Oliver Tezcan

Section iconCompany Overview

Headquarters
Unit 102 W, Universal House 88 - 94 Wentworth Street London, E1 7SA GB
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1.7M

    The Idle Man has raised a total of $1.7M of funding over 1 rounds. .

  • $1M$10M

    The Idle Man's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1.7M

    The Idle Man has raised a total of $1.7M of funding over 1 rounds. .

  • $1M$10M

    The Idle Man's revenue is estimated to be in the range of $1M$10M

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