Product Expansion Marks & Spencer has recently launched a new Expressions wine range, creating an opportunity to target customers interested in unique varietals from known regions.

Celebrity Collaboration By appointing sports presenter Alex Scott as a fitness ambassador, M&S is tapping into a new audience segment, presenting a chance to leverage her influence for product endorsements and promotions.

Partnership Potential M&S partnering with ITV for a cooking show opens up avenues for cross-promotion, co-branded products, and joint marketing initiatives to reach a wider audience interested in food and lifestyle products.

New Hires Strategy With strategic hires like Marsha Smith from Ikea, there is an opportunity to strengthen M&S' retail presence and drive foot traffic to stores in the West division through targeted marketing campaigns and improved customer experiences.

Fashion Focus Introducing figure-flattering cotton midi dresses showcases M&S as catering to current fashion trends, highlighting the potential to capitalize on summer clothing sales and strengthen the brand's position in the apparel market.