New product launch Leverage recent product introductions such as Cholula cheese slices and the 185g bar formats across Applewood and Mexicana to target retailers seeking on-trend, versatile formats for burgers, sandwiches, wraps, and quick meals.

Brand extensions Capitalize on Ilchester’s established brand family including Applewood, Mexicana, Jarlsberg, and Ilchester for cross-sell opportunities with retailers looking to expand existing cheese categories and private-label blends.

Seasonal & limited Explore seasonal or limited-edition offerings like Halloween cheese and Dirty Toppers to drive impulse purchases, seasonal displays, and category excitement in delis, specialty stores, and grocers.

Retail expansion Target retailers expanding cheese assortments and bakery/ deli corners with ready-to-eat or cooking-ready formats that align with Ilchester’s premium yet accessible positioning and on-trend product formats.

Sustainability story Highlight the connection to the TINE co-op and sustainable sourcing from a large farmer-owned network to appeal to retailers and consumers prioritizing traceability, natural ingredients, and ethical supply chains.