Award programs The Influence Agency runs The Influence Awards and has a track record of industry recognition, presenting opportunities to cross-sell sponsorships, content creation services, and talent management partnerships to brands seeking award-driven campaigns.

North America focus With roots in Canada and active North American campaigns, there is potential to target regional clients looking for bilingual or cross-border influencer and digital marketing support, especially for film, entertainment, and consumer brands.

Entertainment partnerships Existing collaborations with Elevation Pictures and Pilot Light Entertainment indicate strong ties to film and entertainment marketing, suggesting upsell potential for studios, streaming services, and entertainment brands needing influencer-driven release campaigns.

Growth trajectory Being recognized among Canada’s Top Growing Companies and generating substantial revenue signals a scalable agency model, presenting opportunities to upsell larger retainer packages, expanded services, and enterprise-grade analytics for growing brands.

Tech-enabled performance A tech stack including Piwik PRO, StackAdapt, and Adobe Creative Cloud enables data-driven campaigns; this positions the agency to upsell analytics-driven programs, retargeting services, and performance-based media buys to mid- to large-sized brands.