Industry Focus The Institute for Sensory Research specializes in sensory testing for personal care, home care, and food & beverage industries, presenting a clear opportunity to cross-sell studies across these adjacent markets and expand into product categories like cosmetics, cleaning products, and consumables.

Long-Term Partnerships With hundreds of clients and many relationships spanning 10+ years, ISR demonstrates strong client retention and potential for expansion of existing accounts through additional services such as expanded panel capabilities, ongoing tracking studies, or full-program sensory management.

Ethics & Standards ISR adheres to CASRO, MRA, and ASTM codes of ethics, which can be leveraged to differentiate from competitors and target larger analytics-driven clients seeking compliant, rigorously documented sensory research partnerships.

Operational Scale Owned facilities include 10 personal care booths and 12 food/beverage booths plus a test kitchen and research spaces, enabling scalability for larger or multi-site projects and potential upsell of comprehensive, turnkey sensory programs.

Growth Signals Revenue is in the 1–10 million range with a professional leadership team and backing from J. Reckner Associates, suggesting a stable platform for growth via new client acquisition in target segments and expansion into adjacent services like descriptive analysis, panel training, and custom recruitment.