The Institute for Sensory Research

Market ResearchNew York, United States201-500 Employees

A full-service sensory research provider with ASTM-standard sensory testing facilities, designed particularly for the personal, home care, food & beverage industries. Providing sensory research solutions since 2000, ISR has served hundreds of clients with many of our clients having been with us for 10+ years. Capabilities • Custom research solutions • Trained sensory panelists • ASTM-standard personal care booths (10) • ASTM-standard food/beverage booths (12) • Test kitchen, focus group & conference room research facilities Expertise • Recruiting and screening panels • Training expert panels for descriptive studies • Collecting discrimination & descriptive data • Providing detailed reports, analysis and guidance • Managing both long & short term projects • Monitoring the performance of panelists, as individuals & as groups Management • Directed by Avishan Amanat, a 15-year veteran of sensory sciences with a strong background in consumer products goods manufacturing. • Owned by J. Reckner Associates, one of the most trusted research companies in the nation with 20+ years' experience. • Proudly adhering to the code of ethics set forth by CASRO, MRA and ASTM.

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