Tragon Corporation

Market ResearchCalifornia, United States51-200 Employees

Since its founding in 1974, Tragon has led the field of sensory evaluation. For more than three decades we've helped businesses around the world define and improve their position in the marketplace. Tragon developed quantitative descriptive analysis (QDA) in 1974 as a methodology in which a consumer-generated language is used to identify product similarities and differences. The descriptions provide a means of characterizing products using common, everyday language that can be readily correlated with consumer acceptance behavior. Tragon QDA is a basis for compairing products to establish the extent of similarities and differences , than link those descriptions with technology, ingredients, and preferences.

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