Economies of scale Focus on selling to small employers that can join a purchasing consortium to access group pricing and cost savings through The Jefferson Health Plan, highlighting how combined buying power translates to lower premium costs for vetted benefit programs.

Tech enabled insights Leverage the existing analytics stack (IBM Cognos, Power BI, Tableau) as a value prop to prospects, offering data-driven benefits design, cost forecasting, and performance reporting to demonstrate measurable ROI.

Quality access Position the plan around access to high quality care and tailored benefit designs, appealing to mid-market employers seeking customized coverage options without sacrificing care standards.

Mid-market focus Target organizations with 50 to a few thousand employees that would benefit from consortium pricing and bespoke benefit programs, aligning messaging with cost discipline and flexible plan design.

Growth readiness Emphasize scalability and adaptability for growing employers, including the ability to expand participating lives beyond initial enrollment and to incorporate new benefit offerings as needs evolve.