Strategic partnerships Leverage Jel Sert’s recent Dunkin collaboration and other brand partnerships to pitch co-branding opportunities, limited-edition releases, and cross-promotional bundles with retailers and CPG brands seeking fast-moving, family-friendly products.

Expanding capacity capitalize on the 2025 expansion and headcount growth to position Jel Sert as a scalable partner for private label programs, national distribution expansion, and increased production for seasonal and promotional SKUs.

Innovative formats Target customers with demand for convenient, single-serve formats and functional hydration products, aligning with Jel Sert’s Singles To Go and alkaline drink mix launches to propose new beverage formats for on-the-go consumption and health-focused clusters.

Family-centric branding Emphasize family occasions and shared experiences in pitches, proposing portfolio extensions or flavor collaborations that resonate with retailers seeking kid- and family-friendly options (freezer pops, dessert mixes, drink mixes) for back-to-school and summer seasonal campaigns.

Sustainability & co-creation Offer sustainability-aligned opportunities such as recyclable packaging, reduced-sugar formulations, and kid-led flavor development partnerships (inspired by Crayola collaborations) to attract retailers aiming to improve ESG profiles while driving novelty and consumer engagement.