Expanding Store Network The Jewellery Group has recently re-entered the Rundle Mall location in Perth and opened a new store in New Zealand, indicating a strategic focus on physical retail expansion which presents opportunities for sales partnerships, exclusive collaborations, and in-store promotions.

Luxury Market Positioning With a strong presence in mid-market and high-end jewelry segments through brands like Zamels and Mazzucchellis, there is potential to offer premium services, luxury product bundles, and exclusive collections to affluent customers seeking bespoke experiences.

Digital Engagement Strategy Utilizing advanced digital tools like Salesforce Service Cloud and Klaviyo, the company is well-positioned to leverage targeted email marketing, personalized offers, and seamless customer service solutions to drive engagement and repeat sales.

International Branding Opportunity The launch of Zamels in New Zealand suggests potential for cross-border marketing initiatives, international advertising campaigns, and collaborations to grow the brand’s footprint in regional markets and attract a broader customer base.

Market Competitiveness Given their revenue range of 10 to 25 million USD, comparable to industry leaders, there are sales opportunities for premium product offerings, exclusive partnerships, and loyalty programs aimed at strengthening competitive positioning within the luxury jewelry sector.