Merch Growth Leverage the existing Shopify setup to expand merchandise offerings and enable omnichannel shopping, loyalty programs, and streamlined checkout to boost revenue per transaction.

Marketing Intelligence With Google Tag Manager and Google Sheets in use, there is an opportunity to add CRM integration, marketing automation, donor analytics, and data driven attribution to lift ticket sales and donor engagement.

Video & Licensing The center's video production workflow with DaVinci Resolve signals potential for enterprise video services, content licensing, streaming, captions, and rights management to monetize performances.

Audience Growth Given its reputation as a busy arts venue, explore audience expansion through streaming partnerships, content licensing, school and corporate partnerships, and sponsorship programs to strengthen market position.

Brand Governance Ongoing leadership changes and branding decisions create risk and opportunity for communications, sponsorship alignment, and governance tooling to protect reputation and maintain sponsor confidence.