Sustainable Packaging Innovation The company has demonstrated a strong commitment to environmental sustainability by developing refillable aluminium packaging and reducing plastic waste by 96%, providing opportunities to offer eco-friendly packaging solutions and collaborate on green branding initiatives.

Growth Through Partnerships Collaborations with organizations like Splitit for EcoPlans and Sky Blue Tavern for promotional events suggest the company's openness to strategic alliances, retail partnerships, and promotional campaigns that can help expand distribution channels and enhance customer engagement.

Brand Loyalty Programs The launch of Shaving Bond indicates interest in innovative financial instruments and loyalty incentives, opening avenues for developing customized subscription services, loyalty rewards, or financing solutions that foster customer retention.

Market Differentiation Despite a modest revenue profile, the company's long-standing presence and unique product positioning as a challenger brand provide opportunities to target niche markets and differentiate through sustainability, quality, and experiential marketing to attract dedicated consumers.

Digital Engagement Potential With a modern website and active social media presence, there is potential to increase sales through targeted digital campaigns, influencer collaborations, and online subscription models that leverage the company's innovative approach and sustainable initiatives.