Insights

Small Team, Big Reach The Lead Company operates with a lean team (2-10 employees) yet generates substantial revenue (10-25M), indicating high efficiency, scalable operations, and a strong partner network potential for upsell or platform partnerships.

Free Referral Power A 100% free consumer referral model across auto, home, life, and health insurance signals high consumer demand and broad market coverage. This creates opportunities to monetize through premium partnerships, lead monetization, or enhanced agent matching services.

Real-Time Matching Emphasis on real-time connections between consumers and insurance professionals suggests a favorable selling point for advanced CRM integrations, real-time bidding or matchmaking tech, and analytics-enabled lead optimization offerings.

Tech Stack Advantage Utilization of AWS, analytics tools (Mixpanel, Piwik PRO), Payments (PayPal), and customer trust signals (Trustpilot) indicates readiness for enterprise-grade integrations, data privacy compliance, and marketing automation partnerships with SaaS vendors.

Growth Oriented Funding and revenue scale, plus a broad partner/affiliate ecosystem, point to opportunities in channel partnerships, agent enablement platforms, and expansion into adjacent insurance verticals or regional markets.

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The Lead Company Tech Stack

The Lead Company uses 8 technology products and services including Google AdSense, Mixpanel, Amazon Web Services, and more. Explore The Lead Company's tech stack below.

The Lead Company's Email Address Formats

The Lead Company uses at least 3 email formats:
The Lead Company Email FormatsExamplePercentage
Last@lead.coDoe@lead.co
56%
First@lead.coJohn@lead.co
33%
First.Last@lead.coJohn.Doe@lead.co
11%

Frequently Asked Questions

What is The Lead Company's official website and social media links?

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The Lead Company's official website is lead.co and has social profiles on LinkedIn.

How much revenue does The Lead Company generate?

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As of August 2026, The Lead Company's annual revenue is estimated to be $10M - $25M.

What is The Lead Company's SIC code and NAICS code?

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The Lead Company's SIC code is 6411 - Insurance Agents, Brokers, and Service and NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does The Lead Company have currently?

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As of August 2026, The Lead Company has approximately 6 employees across 2 continents, including North America and Asia. Key team members include Senior Software Developer: C. H. and Principal: P. A. Explore The Lead Company's employee directory with LeadIQ.

What industry does The Lead Company belong to?

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The Lead Company operates in the Insurance industry.

What technology does The Lead Company use?

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The Lead Company's tech stack includes Google AdSense, Mixpanel, Amazon Web Services, Amazon Simple Email Service, Trustpilot, PayPal, Slack and Piwik PRO Core.

What is The Lead Company's email format?

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The Lead Company's email format typically follows the pattern of Last@lead.co. Find more The Lead Company email formats with LeadIQ.

When was The Lead Company founded?

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The Lead Company was founded in 1999.
The Lead Company logo

The Lead Company

InsuranceMichigan, United States2-10 Employees

The Lead Company operates in the insurance sector and is based in Grand Rapids, Michigan. Founded in 1999, it provides a free referral service that connects consumers seeking auto, home, life, and health insurance with suitable agents or companies. The service emphasizes real-time connections and a streamlined quoting process to improve the consumer experience.

The company aims to help consumers compare options locally while enabling agents and affiliates to grow their book of business, reflecting its independent approach within the industry. It maintains a presence online at lead.co.

Section iconCompany Overview

Website
lead.co
SIC Code
6411 - Insurance Agents, Brokers, and Service
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1999
Employees
2-10

Section iconFunding & Financials

  • $10M - $25M

    The Lead Company's revenue is estimated to be in the range of $10M - $25M

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