Insights

Emerging Market Focus The Lead specializes in connecting brands with digital-native and high-growth retail companies through their Foremost 50 list, indicating strong opportunities to engage innovative e-commerce and retail brands seeking advanced marketing, customer experience, and direct sales strategies.

Event and Content Niche As a company that offers media and events covering insights across marketing, stores, and last-mile delivery, there are potential sales opportunities by providing tailored technology solutions, content partnerships, or event sponsorships to enhance their industry influence and client offerings.

Technology Integration Utilizing a range of analytics and marketing tools such as Mixpanel, Google Workspace, and OptinMonster suggests they value data-driven customer engagement and digital optimization, opening avenues for targeted software, analytics, or marketing automation solutions.

Growth & Recognition Their annual Foremost 50 list highlights their influence in identifying and promoting innovative brands, presenting opportunities to collaborate on branded content, sponsored lists, or co-hosted events that align with their mission of redefining retail and fashion.

Financial and Industry Position With revenue between one and ten million dollars and a focused industry on events services, there is potential to offer scalable business development services, bespoke event technology, or strategic partnerships aimed at expanding their market presence and enhancing brand value.

The Lead Tech Stack

The Lead uses 8 technology products and services including Mixpanel, Linkedin Insight Tag, Webpack, and more. Explore The Lead's tech stack below.

  • Mixpanel
    Analytics
  • Linkedin Insight Tag
    Analytics
  • Webpack
    Development
  • Google Workspace
    Email
  • Underscore.js
    Javascript Libraries
  • Google
    Search Engines
  • GoDaddy
    Web Hosting
  • OptinMonster plugin
    Web Platform Extensions

The Lead's Email Address Formats

The Lead uses at least 1 format(s):
The Lead Email FormatsExamplePercentage
First@the-lead.coJohn@the-lead.co
50%
First@the-lead.coJohn@the-lead.co
50%

Frequently Asked Questions

Where is The Lead's headquarters located?

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The Lead's main headquarters is located at 240 Kent Avenue Brooklyn, New York 11249 United States. The company has employees across 3 continents, including North AmericaAfricaAsia.

What is The Lead's official website and social media links?

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The Lead's official website is the-lead.co and has social profiles on LinkedIn.

What is The Lead's NAICS code?

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The Lead's NAICS code is 56192 - Convention and Trade Show Organizers.

How many employees does The Lead have currently?

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As of February 2026, The Lead has approximately 31 employees across 3 continents, including North AmericaAfricaAsia. Key team members include Chief Content Officer: S. G.Vice President Operations & Experience: C. B.President: N. G.. Explore The Lead's employee directory with LeadIQ.

What industry does The Lead belong to?

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The Lead operates in the Events Services industry.

What technology does The Lead use?

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The Lead's tech stack includes MixpanelLinkedin Insight TagWebpackGoogle WorkspaceUnderscore.jsGoogleGoDaddyOptinMonster plugin.

What is The Lead's email format?

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The Lead's email format typically follows the pattern of First@the-lead.co. Find more The Lead email formats with LeadIQ.

When was The Lead founded?

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The Lead was founded in 2018.

The Lead

Events ServicesNew York, United States11-50 Employees

The Lead is a media and events company that helps brands compete in an increasingly digital and direct selling environment by introducing future business trends, presenting winning strategies, and connecting them with the right technologies. Unlike conferences and information outlets that focus either on big retail or just a single stakeholder, The Lead showcases actionable insights across marketing, ecommerce, stores, customer experience, and the last mile for brands selling direct.

Winning Strategies & Next-Gen Technologies Enabling Every Brand to Sell Direct.

Section iconCompany Overview

Headquarters
240 Kent Avenue Brooklyn, New York 11249 United States
NAICS Code
56192 - Convention and Trade Show Organizers
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    The Lead's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    The Lead's revenue is estimated to be in the range of $1M$10M

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