Insights

Digital Innovation Focus The Lead specializes in providing actionable insights across marketing, ecommerce, customer experience, and last-mile delivery, positioning it as a valuable partner for brands seeking to advance their digital selling paths and adopt next-generation technologies.

Recognition Through Rankings The company's annual Foremost 50 list highlights high-growth, digital-native brands, demonstrating its influence and credibility in the retail and fashion sectors, which could open opportunities for brands seeking industry recognition and thought leadership.

Growing Market Presence With recent editions of its Foremost 50 list and a revenue range of 1 to 10 million dollars, The Lead shows ongoing engagement in the digital retail space, making it a strategic partner for innovative brands aiming to expand their visibility.

Industry Sector Alignment Positioned within the events services industry with a focus on how brands can adapt to digital trends, The Lead is well-suited for collaborations that enhance brand positioning at conferences, virtual events, and industry showcases.

Technological Capabilities Utilizing diverse tech tools such as Mixpanel, Google Workspace, and analytics plugins, The Lead emphasizes data-driven strategies, providing an opportunity for clients interested in leveraging analytics to optimize their digital sales and marketing efforts.

The Lead Tech Stack

The Lead uses 8 technology products and services including Mixpanel, Linkedin Insight Tag, Webpack, and more. Explore The Lead's tech stack below.

  • Mixpanel
    Analytics
  • Linkedin Insight Tag
    Analytics
  • Webpack
    Development
  • Google Workspace
    Email
  • Underscore.js
    Javascript Libraries
  • Google
    Search Engines
  • GoDaddy
    Web Hosting
  • OptinMonster plugin
    Web Platform Extensions

The Lead's Email Address Formats

The Lead uses at least 1 format(s):
The Lead Email FormatsExamplePercentage
First@the-lead.coJohn@the-lead.co
50%
First@the-lead.coJohn@the-lead.co
50%

Frequently Asked Questions

What is The Lead's official website and social media links?

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The Lead's official website is the-lead.co and has social profiles on LinkedIn.

What is The Lead's NAICS code?

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The Lead's NAICS code is 56192 - Convention and Trade Show Organizers.

How many employees does The Lead have currently?

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As of December 2025, The Lead has approximately 32 employees across 3 continents, including North AmericaAfricaAsia. Key team members include Ceo: N. G.Chief Content Officer: S. G.Vice President Operations & Experience: C. B.. Explore The Lead's employee directory with LeadIQ.

What industry does The Lead belong to?

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The Lead operates in the Events Services industry.

What technology does The Lead use?

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The Lead's tech stack includes MixpanelLinkedin Insight TagWebpackGoogle WorkspaceUnderscore.jsGoogleGoDaddyOptinMonster plugin.

What is The Lead's email format?

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The Lead's email format typically follows the pattern of First@the-lead.co. Find more The Lead email formats with LeadIQ.

When was The Lead founded?

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The Lead was founded in 2018.

The Lead

Events ServicesNew York, United States11-50 Employees

The Lead is a media and events company that helps brands compete in an increasingly digital and direct selling environment by introducing future business trends, presenting winning strategies, and connecting them with the right technologies. Unlike conferences and information outlets that focus either on big retail or just a single stakeholder, The Lead showcases actionable insights across marketing, ecommerce, stores, customer experience, and the last mile for brands selling direct.

Winning Strategies & Next-Gen Technologies Enabling Every Brand to Sell Direct.

Section iconCompany Overview

NAICS Code
56192 - Convention and Trade Show Organizers
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    The Lead's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    The Lead's revenue is estimated to be in the range of $1M$10M

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