Insights

Digital Innovation Focus The Lead specializes in integrating next-generation technologies such as Mixpanel and Google Workspace to enhance brand engagement and direct selling capabilities, presenting opportunities to collaborate with brands seeking cutting-edge digital solutions.

Industry Recognition With its annual Foremost 50 list highlighting high-growth, digital-native brands redefining fashion and retail, The Lead attracts innovative companies that may be interested in strategic partnerships or sponsorships.

Event and Media Expansion Recent partnerships, like that with Vegpreneur, demonstrate The Lead's active role in convening industry players, providing prospects to offer complementary event services, content solutions, or platform integrations.

Market Positioning Operating within the events services industry with a focus on future trends and actionable insights, The Lead targets brands looking to accelerate digital transformation and direct-to-consumer sales, creating avenues for tailored consulting and tech solutions.

Growing Revenue Potential With a revenue range of 1 to 10 million dollars, The Lead presents opportunities for scalable product offerings, technology partnerships, and customized programs to further expand their market reach and income streams.

The Lead Tech Stack

The Lead uses 8 technology products and services including Mixpanel, Linkedin Insight Tag, Webpack, and more. Explore The Lead's tech stack below.

  • Mixpanel
    Analytics
  • Linkedin Insight Tag
    Analytics
  • Webpack
    Development
  • Google Workspace
    Email
  • Underscore.js
    Javascript Libraries
  • Google
    Search Engines
  • GoDaddy
    Web Hosting
  • OptinMonster plugin
    Web Platform Extensions

The Lead's Email Address Formats

The Lead uses at least 1 format(s):
The Lead Email FormatsExamplePercentage
First@the-lead.coJohn@the-lead.co
100%

Frequently Asked Questions

Where is The Lead's headquarters located?

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The Lead's main headquarters is located at 240 Kent Avenue Brooklyn, New York 11249 United States. The company has employees across 3 continents, including North AmericaAfricaAsia.

What is The Lead's official website and social media links?

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The Lead's official website is the-lead.co and has social profiles on LinkedIn.

What is The Lead's NAICS code?

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The Lead's NAICS code is 56192 - Convention and Trade Show Organizers.

How many employees does The Lead have currently?

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As of April 2026, The Lead has approximately 32 employees across 3 continents, including North AmericaAfricaAsia. Key team members include Chief Content Officer: S. G.Vice President Of Audience Marketing: R. G.Vice President Operations & Experience: C. B.. Explore The Lead's employee directory with LeadIQ.

What industry does The Lead belong to?

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The Lead operates in the Events Services industry.

What technology does The Lead use?

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The Lead's tech stack includes MixpanelLinkedin Insight TagWebpackGoogle WorkspaceUnderscore.jsGoogleGoDaddyOptinMonster plugin.

What is The Lead's email format?

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The Lead's email format typically follows the pattern of First@the-lead.co. Find more The Lead email formats with LeadIQ.

When was The Lead founded?

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The Lead was founded in 2018.

The Lead

Events ServicesNew York, United States11-50 Employees

The Lead is a media and events company that helps brands compete in an increasingly digital and direct selling environment by introducing future business trends, presenting winning strategies, and connecting them with the right technologies. Unlike conferences and information outlets that focus either on big retail or just a single stakeholder, The Lead showcases actionable insights across marketing, ecommerce, stores, customer experience, and the last mile for brands selling direct.

Winning Strategies & Next-Gen Technologies Enabling Every Brand to Sell Direct.

Section iconCompany Overview

Headquarters
240 Kent Avenue Brooklyn, New York 11249 United States
NAICS Code
56192 - Convention and Trade Show Organizers
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    The Lead's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    The Lead's revenue is estimated to be in the range of $1M$10M

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