The Lift Factor Employee Directory
Advertising ServicesConnecticut, United States2-10 Employees
The Lift Factor is a direct response marketing firm within the advertising services industry that serves insurance and financial services clients seeking to grow sales. It develops communications targeted at agents, advisors, and consumers, with a focus on engaging and insightful messaging designed to drive outcomes across multiple channels. The work aims to translate communication into measurable sales impact by supporting clients' distribution and consumer-facing touchpoints. Based in Essex, Connecticut, the firm operates as a small team delivering focused direct marketing services. Its client list includes MassMutual, Chubb, MetLife, Anthem, Nationwide, Hanover, The Hartford and Experian, illustrating a specialty in working with large insurance and financial services brands.