Targeted Niche Market The company specializes in University of Michigan athletic products, creating opportunities to develop customized marketing and exclusive product bundles that appeal directly to Michigan fans and alumni, maximizing engagement and sales.

Expansion Through Collaborations Recent partnerships with Born In Detroit and local community events suggest potential for co-branded product lines and limited edition merchandise that can boost brand visibility and drive special sales campaigns.

Digital and Tech Integration Utilizing a modern tech stack including AWS and shopping functionalities indicates readiness for enhanced online shopping experiences, as well as targeted digital marketing efforts to increase conversions and customer loyalty.

Event and Community Engagement Involvement in local events and partnerships with community organizations create avenues for experiential marketing, sponsorship opportunities, and exclusive event sales that can significantly increase customer interaction and brand loyalty.

Growth Potential in Licensed Products The partnership with Adidas and licensing deals for jerseys highlight opportunities to expand licensed apparel offerings and capitalize on high-demand, officially sanctioned merchandise, boosting revenue streams and market share.